CRM for Small Business

The small business CRM that helps you grow your business

With the sales, service and marketing tools to achieve your small business goals.


How can Salesforce CRM for Small Business help you succeed?

Customer relationship management (CRM) helps you manage relationships and interactions with current and potential customers. Improve each interaction and watch your customer relationships grow along with your business.


Sell more the easy way.

When everything you need to run your business is in one place, growing your business is easy. Get instant reports and automate processes that used to be time-consuming. Go from potential deals to wins, faster.


Solve customer issues more efficiently.

Be ready to tackle customer issues as they pop up with personalized support and onscreen answers for your employees.


Send the right message every time with powerful marketing.

Personalize your messaging to find more qualified leads as your business grows - and close more deals.

Start and scale faster with tools purpose-built for small teams.

Get your team organized on the CRM app that helps you find leads, close deals, and give your customers the support they need. Starting at $25 per month for 1-10 users.*

Take your small business further with the world’s most trusted CRM.


Salesforce Essentials

Out-of-the-box CRM and customer support for up to 5 users
$ 25
(billed annually)

Sales Professional

Complete sales solution for any size team
$ 75
(billed annually)

Service Professional

Complete customer service solution for any size team
$ 75
(billed annually)

Pardot Growth

Suite of marketing automation tools for any size team
$ 1,250
USD/month** up to 10,000 contacts
(billed annually)
* Offer requires an annual contract. Monthly pricing available.
** This edition requires an annual contract. Monthly pricing available on Essentials edition.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

customer success spotlight

See what our customers say about Salesforce.


Our lead volume increased 300 times in less than a three-week window, and our Salesforce instance scaled beautifully.”

Lindsay Crittendon | Sr. Director, Strategy & Operations | Headspace

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Frequently Asked Questions


What is Small Business CRM?

A small business CRM is a customer relationship management tool designed specifically for the needs of businesses with fewer employees. It should work like an enterprise CRM to support communication with customers and prospective customers - but at a price point, and with features, relevant to a smaller businesses.

What features do SMBs need in a CRM?

The features most needed by small businesses in a CRM application include:

What are the benefits of CRM for Small Businesses?

An effective customer relationship management (CRM) system offers many benefits to small businesses. It can, for example:

  • automate communications to maximise resources
  • share contact records for flexibility
  • use data analysis to better target customers to grow sales
  • access customer service tools to drive satisfaction and loyalty