Stream episodes curated for small and growing businesses on Salesforce+

Salesforce CRM for Small Business

Lower costs with small business CRM.

Save time and money by managing your sales, service, and marketing all from one place. Find, win and keep customers with tools that help you work smarter, not harder.


See how Salesforce CRM can help your small business deliver success now.

Customer relationship management (CRM) helps you manage relationships and interactions with current and potential customers. Salesforce brings your sales, marketing, and service together to reduce costs and help your business be more efficient.


Optimize sales productivity to win new customers

When everything you need to run your business is in one place, being more productive is easy. Get instant reports and automate processes that used to be time-consuming. Go from potential deals to wins, faster.


Solve customer issues in real-time.

Efficiently tackle customer issues as they pop up with personalized support and onscreen answers for your employees.


Personalize your messaging with intelligent tools to find more qualified leads.

Send the right message every time to build meaningful connections and close more deals.


Priced to meet the needs of small business.



Start fast with sales, service, and email outreach
$ 25
(billed annually)

Sales Professional

Complete sales solution for any size team
$ 80
(billed annually)

Service Professional

Complete service CRM for teams of any size
$ 80
(billed annually)

Marketing Cloud Account Engagement

Suite of marketing automation tools for any size team
$ 1,250
USD/month* up to 10,000 contacts
billed annually
*This edition requires an annual contract.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.


Get the latest small business research, articles, videos, and more.



Save time and money
with the CRM Starter Pack
Save up to 40% with the CRM Starter Pack.
Plus, get 1-to-1 support and guidance on implementation from Salesforce experts.

Salesforce CRM for Small Business FAQ


What is Small Business CRM?

A small business CRM is a customer relationship management tool designed specifically for the needs of businesses with fewer employees. It should work like an enterprise CRM to support communication with customers and prospective customers - but at a price point, and with features, relevant to a smaller businesses.

What features do SMBs need in a CRM?

The features most needed by small businesses in a CRM application include:

What are the benefits of CRM for Small Businesses?

An effective customer relationship management (CRM) system offers many benefits to small businesses. It can, for example:

  • automate communications to maximise resources
  • share contact records for flexibility
  • use data analysis to better target customers to grow sales
  • access customer service tools to drive satisfaction and loyalty



Experience how it works with our free trial.