Our training tracks combine technical training, best practices from partners, and great use-case scenarios based on real-world experiences from thousands of Salesforce customers.


New Salesforce Administrator Track

If you are new to the world of Salesforce administration, or have a bit of experience but want to up your game, this track is for you. As a Salesforce administrator, you need to know how to get new users set up and ensure they have access to the data they need. You also need to know how to import data from external systems, automate business processes, and create reports and dashboards to analyze real-time data. In this track, we’ll go through the fundamentals of the Salesforce platform so you can make the most of your Salesforce investment.

You will learn how to:

  • Apply best practices to become a highly skilled administrator
  • Customize your application, including page layouts, fields, tabs, and business processes
  • Create a secure Salesforce environment
  • Create reports and dashboards


Experienced Salesforce Administrator Track

If you’ve been administering Salesforce for a while, but are looking to level up your skills and take advantage of new and existing features and functionality that will improve the way you run your business, then this track is for you. As an experienced administrator, you need to know how to manage and troubleshoot record access so that your users see only what they are supposed to see. You also need to know how to build custom objects and applications, and automate complex business processes so your users can take full advantage of what Salesforce has to offer and can spend more time where it matters most.

You will learn how to:

  • Extend Salesforce with custom objects and apps
  • Generate complex reports and dashboards
  • Automate complex business processes to help you work more efficiently and get more out of Salesforce


Salesforce Platform App Builder Track

As a Salesforce platform app builder, you are responsible for declaratively creating applications and Visualforce pages to customize interfaces. You need to be able to define an application’s data model and create and automate advanced workflows, processes, and validation rules. You also need to know how to modify and customize multi-user cloud applications with just clicks so that you can rapidly develop solutions that meet your business needs.

You will learn how to:

  • Create your data model and business logic
  • Configure and manage security settings
  • Customize the user interface
  • Automate complex business processes
  • Use Lightning and Visualforce to build apps and extend the capabilities of Salesforce


Salesforce Marketing Cloud Track

As a marketer, building meaningful relationships across all platforms is key to reaching your customers where they engage the most. You also need to know how to make the most of your Marketing Cloud implementation to increase your brand recognition for your organization. You need to know how to use Marketing Cloud to create, send, and track emails, taking your customers on a personalized journey with your email marketing campaigns.

You will learn how to:

  • Design a Marketing Cloud message
  • Create and deliver content
  • Manage your data and subscribers
  • Automate your marketing campaigns
  • Track and report


Salesforce Pardot Track

Are you a Pardot user looking to expand your Pardot knowledge and capabilities? As a B2B marketer, you are challenged with filling the sales pipeline with qualified leads to help drive business goals. Whether you are an experienced user or completely new to Pardot, join us for sessions that will show you how to design, build, and implement B2B marketing workflows related to lead scoring, email marketing, lead generation, and using reports to make data-driven decisions.

You will learn how to:

  • Manage your Pardot account
  • Create campaigns
  • Manage your forms and landing pages
  • Automate your lead management, lead qualification, and lead nurturing
  • Maximize your Salesforce integration

Salesforce Platform Developer I Track

As a Salesforce Platform Developer I, you are responsible for declaratively and programmatically customizing Salesforce to meet your business needs. You need to understand when to use the declarative aspects of the Salesforce platform, versus Apex and Visualforce, to customize your company’s business applications. You also need to understand how to use Apex to meet the integration needs of your company.

This track is perfect if you are looking to enhance your skill set with fundamental programmatic skills that will enable you to write custom business logic, Apex Controllers, Visualforce, and Lightning Components. You’ll learn object-oriented programming concepts, as well as tips for customizing Salesforce applications using the Force.com capabilities.

You will learn how to:

  • Program multitenant-aware business logic using Apex
  • Program custom UIs using Visualforce and the Lightning Framework

Salesforce Consultant Track (Sales Cloud, Service Cloud, Community Cloud)

As a Salesforce Consultant, you are responsible for designing and implementing a range of solutions within Sales Cloud, Service Cloud, and Community Cloud. This track is geared toward our partners who are looking to grow their expertise in designing solutions to meet the business requirements or development applications on the Salesforce platform.

You will learn how to:

  • Determine how to facilitate a successful consulting engagement
  • Determine how to support different sales processes given a set of requirements
  • Analyze customer requirements to determine an appropriate solution designed for Service Cloud
  • Customize a community to match an organization’s brand


Salesforce Marketing Cloud Consultant Track

As a Salesforce Marketing Cloud consultant, you are responsible for incorporating different tools, such as content areas, segmentation and automation, configuring the account setup and administration, defining and executing email data interactions, and troubleshooting and solving platform issues.

You will learn how to:

  • Describe implementation processes for Marketing Cloud
  • Formulate a conceptual design based on discovery information
  • Determine how to automate and send emails when data is stored in Sales Cloud and Service Cloud
  • Execute a journey in Journey Builder


Salesforce Domain Architect Track

As a Salesforce domain architect, you are responsible for building and designing high-performance technical solutions on the Force.com platform. This track is a self-paced study on your own, with Salesforce CTA experts facilitating build materials, Q/A, and discussions as you go through your scenarios.

You will learn scenarios for the following:

  • Data Architecture and Management: Migration of Historical Data
  • Development Lifecycle and Deployment: Configuration and Change Management
  • Identity and Access Management: Social Sign-on
  • Integration Architecture: Request and Reply
  • Sharing and Visibility: Data Model