Evangelize the power of AI in the Salesforce Platform.

Are you an Einstein AI expert? Do you love to share your knowledge? If so, then you're in the right place.

Are you ready?

Show others how they can build custom AI-powered apps - all with just a few clicks or a single line of code.

  • You're passionate about AI in the Salesforce Platform.

  • You've completed the Einstein Champions Trailmix.

  • You want to present, share, and be a mentor.

  • You're up for a yearlong commitment to the program.

  • You like to get hands-on with Einstein and show others how to do the same.

Becoming a Champion has its perks.

We want to celebrate you and reward you for sharing your expertise while helping you feel and look like a Champion.

  • Custom Einstein Champions swag
  • Access to our private Champions networking community
  • Exclusive opportunities to participate in Salesforce-sponsored events
  • Eligibility for photo shoots and other giveaways

Let’s do this.


1. Learn

Make sure you've thoroughly read through all of the information on this page and that you're ready to commit for a year of active participation in the program. Once you've done that, complete the Einstein Champions Trailmix.

2. Apply

The application process is now closed. If you’d like to be notified when applications open up again, please fill out this form. In the meantime, keep sharpening your skills and looking for ways to help others in the community on Einstein AI.

3. Be a champion

Should you be accepted into the program, it's time to share your passion and expertise with the Ohana and beyond. We'll connect you with opportunities to get involved at events and give you the support to be an Einstein Champion wherever you go.

Engage with others.

To be an active Einstein Champion, you'll need to:

  • Commit to a one-year participation period
  • Lead at least one activity each quarter, such as:
    • Speaking session
    • Hands-on workshop
    • Event booth staff shift
    • Publish a new blog post
  • Share monthly highlights via social media with #EinsteinMoments

Become an

Einstein Champion.