Formula 1® wows fans with Salesforce.
F1® transforms the fan experience with AI + Data + CRM. From race day experiences to real-time personalization, F1® uses the power of Customer 360 to deliver connected moments and grow the sport worldwide.
Give every fan a front-row seat to the action.
F1® keeps fans fired up with personalization based on their location, the types of content they like, and their favorite driver.
F1® utilizes all of their channels to create real-time fan journeys full of one-of-a-kind offers, genuine interactions, and exclusive deals.
F1® offers meaningful interactions, at the exact right time, to turn new fans into loyal ones and fuel sustained growth worldwide.
A formula for success: Know your fans. Grow your fan base. Repeat.
Watch the film to see how F1® uses real-time data insights to create digital and in-person experiences that engage its ever-growing audience.
The data behind the driver of the day
See how the world votes for their winner after each Formula 1® race.
“With over 500 million fans worldwide, how do we understand who they are and continue to grow that audience? It’s those personalized journeys and always-on capabilities.”
Matthew Kemp, Senior CRM & Customer Service Ops Manager, F1
The F1® fan experience goes from 0 to 360 with the right tools.
With Customer 360, F1® unites its teams around a single view of fans and uses cutting-edge AI and real-time, actionable data to put fans in the cockpit. With this suite of tools, F1® can turbocharge every interaction to wow fans whether they’re at the track, at home, or on the go. Are you ready to deliver more wow moments to your customers? It all happens with the world’s #1 CRM.
McLaren Racing partners with Salesforce to wow fans worldwide.
Find out how McLaren Racing is using Salesforce technology to grow its global fan base.
Learn more about F1® and how to drive your own digital transformation.
See how F1® embraces new technology to reach more fans worldwide on The Shift.
Seven high-growth companies navigate digital transformation to thrive in today’s market on this original series.
Find out how you can activate all your data, in real time.
Unlock the power of your data to personalize customer experiences in real time, real fast, right now.
Find your Customer 360 solution for a chance to join us at an F1® Grand Prix™.
Answer a few easy questions to get your solution and be entered for a chance to win a trip to the F1® Grand Prix™.
