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A fan cheers. Salesforce is the official global partner of Formula 1 and the official CRM of McLaren Racing.

Feel the rush with Formula 1® – powered by Agentforce.

Formula 1® and McLaren F1® Team turbocharge fan engagement and drive new sales growth with Agentforce, our deeply integrated AI platform that delivers personalized, 24/7 support and experiences. Agentforce unifies data, cuts F1® response times by 80%, and tailors every touchpoint, from first looks to finishline and beyond.

80 %
faster response times
for support requests
F1® uses proactive, autonomous agents to give fans detailed, 24/7 support.
22 %
increase in clicks of agent-generated content
F1® can identify previously viewed content, so offers stay fresh for every fan.
50 %
reduction in call handling time
Service reps at F1® have immediate access to critical data, so calls focus on the issue, not pulling up logins.
8 %
YOY fan satisfaction increase to 90%
With faster, more personalized sales and support, F1® exceeds expectations as its fanbase grows.

Personalization at every turn. That’s Agentforce.

F1® delivers personalized and customized responses using fan profiles and improving response times by 80% with Agentforce for Service.

User asks F1's AI support how to stream F1TV ASAP for race. Agent sends help article & tells user they're in other time zone.

McLaren F1® Team’s partner portal can analyze and validate asset requests, check requests against contracts, recommend alternatives, and more, all in one place with Agentforce.

McLaren's partner portal shows a partner has underutilized their available assets. McLaren sends a push notification.

The McLaren F1® Team saves time and builds deeper relationships with Agentforce-powered lead management and qualification that scales email personalization, scheduling, and even call coaching for sales reps.      

AI recommends an email push & generates an email that mentions recent engagement with recipient. Email includes scheduling.
User asks F1's AI support how to stream F1TV ASAP for race. Agent sends help article & tells user they're in other time zone.
McLaren's partner portal shows a partner has underutilized their available assets. McLaren sends a push notification.
AI recommends an email push & generates an email that mentions recent engagement with recipient. Email includes scheduling.

Meet Agentforce. What AI was meant to be.

Agentforce fuels meaningful connections, giving fans, customers, partners, and employees data-driven, proactive support. With specialized AI agents across sales, service, marketing, commerce, and IT, companies like F1® and the McLaren F1® Team create the seamless experiences fans love.

Explore Agentforce Watch demo

Learn more about F1® and how to drive your own digital transformation.

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