

Formula 1® wows fans with Salesforce.
F1® transforms the fan experience with AI + Data + CRM. From race day experiences to real-time personalization, F1® uses the power of Customer 360 to deliver connected moments and grow the sport worldwide.
F1® transforms the fan experience with AI + Data + CRM. From race day experiences to real-time personalization, F1® uses the power of Customer 360 to deliver connected moments and grow the sport worldwide.
Watch the film to see how F1® uses real-time data insights to create digital and in-person experiences that engage its ever-growing audience.
See how the world votes for their winner after each Formula 1® race.
Matthew Kemp, Senior CRM & Customer Service Ops Manager, F1
With Customer 360, F1® unites its teams around a single view of fans and uses cutting-edge AI and real-time, actionable data to put fans in the cockpit. With this suite of tools, F1® can turbocharge every interaction to wow fans whether they’re at the track, at home, or on the go. Are you ready to deliver more wow moments to your customers? It all happens with the world’s #1 CRM.
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