Create new Journey Templates, embed ads in those Journeys, and connect your corporate marketing to other business segments, and more from the cloud you know and trust.
With Distributed Marketing from Salesforce, corporate marketers can prebuild personalized consumer journeys with Marketing Cloud and deploy them to their partner networks (including franchise owners, financial advisors, insurance agents, and more). From there, partners using Sales Cloud, Service Cloud, or Community Cloud can easily manage and personalize these consumer journeys.
Create new journeys from a set of predefined templates based on known best practices. These templates provide a guided setup, content recommendations, and flexibility to customize for specific use cases.
On May 25, 2018, a new landmark privacy law called the General Data Protection Regulation (GDPR) takes effect in the European Union. Marketing Cloud GDPR readiness will address four key areas: consent management, data deletion (right to be forgotten), restriction of processing, and data portability. We are developing features that will be delivered across our next two releases to be ready for the May 25 compliance date.
Create Facebook advertising campaigns directly within Journey Builder. Marketers can now build cross-channel journeys by combining email, mobile, and Facebook advertising without needing to involve a separate digital advertising team or agency.
Send emails that render images at the time of open without writing any code. Marketers can update what image is being displayed, even after the email is sent, allowing them to send coupons and other content that can expire or change as needed.
Gain more insights from conversations about your brand on social media. Let Salesforce Einstein identify influencers and present them in your dashboard for further analysis. You will gain key conversation infights like age, gender, and city to help you understand the “who and where” of conversations.
Salesforce DMP can create segments with highly granular control over ad delivery across all media partners to insure the optimal number of ads is received. In multichannel campaigns spanning display, video, and mobile, ensure underexposed users get more ads so they are more likely to convert — and limit the number of ads users receive to avoid wasted media spend. Global delivery management is easier than ever, thanks to an intuitive new UI and granular controls.
With B2B marketing analytics, marketers can visualize campaign ROI in the funnel to prioritize the channels and programs that work best. With first, even, and last touch attribution, marketers gain insights into which channels drive awareness, perform across all buying stages, and help drive deals to close.