New features

Gain rich consumer insights and personalize interactions with Marketing Cloud’s all-new features, here in the Summer ’18 Release.

 

Marketing Cloud

 

BUSINESS USER

Marketing Cloud Integration for Google Analytics 360

Create seamless customer journeys over multiple touchpoints with Marketing Cloud and Google Analytics 360. Visualize and measure channel engagement — like website and email interactions — in one intuitive dashboard in Journey Builder. And use engagement data collected from Marketing Cloud Emails to personalize web experiences and analyze marketing attribution with Google Optimize 360 and Google Attribution 360.
 

BUSINESS USER

DMP and Email Studio: Bidirectional Email Activation

Personalize your customer journeys across channels using data and insights from both email and advertising channels.

Generally available June 23rd

 

BUSINESS USER

Distributed Marketing: Quick Send

Deliver an on-brand, personalized message to your contacts in a few simple clicks. With Quick Send, advisors, owners, and partners can quickly personalize and send a single, on-brand email to customers and prospects directly from the individual’s record. 
 

BUSINESS USER

Social Studio: Publish to Instagram

Easily manage your Instagram account directly from Social Studio. Target multiple accounts and publish content at scale to key Instagram accounts. Publish images, captions, and hashtags to the feed for your Instagram followers from Social Studio desktop or mobile.
 

BUSINESS USER

Journey Builder: Einstein Splits

Create more effective customer journeys using Einstein Engagement Scoring and the Einstein Split flow control within Journey Builder. Test subject lines, content, offers, and even different channels to personalize the journey for individuals based on their predicted behavior or marketing persona. Simply drag and drop preconfigured splits onto the journey canvas and guide customers down the best path.
 

ADMIN

Email Studio: Customizable Content Editor

Improve efficiency by customizing the Content Builder user interface with the blocks and tabs your team uses. Also, use partner blocks from the AppExchange or create your own with blocks with the Block SDK.
 

BUSINESS USER

Advertising Studio: Integration with LinkedIn

Reach your customers and prospects with advertising on LinkedIn, using personalized advertising on the platform driven from your CRM data.

Generally available June 23rd

Pardot

 

BUSINESS USER

Account-Based Marketing Dashboard

Measure sales and marketing impact at the account level, and drive key accounts to close. With this dashboard, your marketing and sales teams can work together. Marketing can see overall pipeline and gains insight into account-based sales activities. Sales can see the number of contacts engaged per account and which campaigns worked best to drive those connected personalized conversations.
 

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