Customer companies know every moment matters in a customer’s journey with their brand. Today's customers expect organizations to deliver personal communications that provide the information they need the moment they need it. And it's up to marketers to guide customers on 1:1 journeys across channels and devices—and deliver premium experiences throughout every phase of the marketing lifecycle. Some statistics to consider:
• Each year, $83 billion is lost in marketing due to poor customer experiences.
• Only 20% of marketers are considered leading marketers by proactively influencing the customer experience across channels.
The key to creating personalized customer journeys starts with having the right platform in place to create a unified customer experience across all channels including email, mobile, social and web. And Salesforce Marketing Cloud empowers marketers to guide customers on 1:1 journeys by leveraging a true, 360-degree view of your customer to convey the right message, at the right time, via the right channel. Customer journeys through Marketing Cloud are always on—and always interacting—because when it comes to your customers, every moment matters.