With countless thousands of overjoyed newlyweds and dozens of national awards under their cumberbunds, today George Street Photo & Video is one of the industry's most creative and successful capturers of nuptial bliss. But as anyone starting a business knows, there was no honeymoon phase at the beginning. Just starting out in the George Street, Chicago basement that served as their first office, the three founders had little clue on staying organized, doing everything on Excel spreadsheets, Word documents, PDFs, and email. They struggled to keep track of lead and client information. The result was regular frustration — and business processes that weren't nearly as brilliant as the studio's portfolio. It was hardly a formula to truly harness the growth that their artistic skills were bringing them.
As they grew to a national company, the partners knew that a CRM solution was a must. It needed to be a platform that could not only help them bring in more customers and better serve customers, but also be scalable easily adapt to the fast growing company's needs. Their clear choice was Salesforce.
George Street first took their sales operations and put all of their leads into Salesforce. They soon added it to their marketing, post-production, and talent acquisition departments, until there wasn't a single department at George Street that wasn't using Salesforce.
With Sales Cloud, they now get immediate visibility into key sales metrics, such as average contract value, close time, pipeline forecasting, and more. Before Sales Cloud, it would take them weeks to summarize the previous month's sales — now they can check the numbers on demand at any time. George Street has even created a custom solution that matches the best photographer for each client, instead of sifting through hundreds of portfolios. Founded in 2004 by three college friends in Chicago, George Street Photo & Video is an award-winning wedding photography company. Now servicing couples nationwide, they are proud to offer high quality photographic talent and creativity to fit any wedding budget.
George Street is also using Pardot to automatically send beautiful, customized customer follow-up and marketing emails, which they can track to truly understand ad spend ROI.
There's no doubt left that George Street Photo & Video is in it for the long haul with Salesforce.