Is Your Loyalty Strategy Built for What’s Next?

Featured Speakers:

• Gopal Sreeraman, Principal, Salesforce Loyalty, PwC US
• John Rolston, Principal, Marketing & Loyalty, PwC US
• Ram Machiraju, VP Product Management, Salesforce

Loyalty programs are becoming a strategic pivot for business growth. According to PwC’s 2025 Customer Experience Survey, 46% of executives say their current programs will be irrelevant in three years, putting new pressure to modernise. As customer expectations evolve, B2B and B2C businesses are rethinking how they design and scale loyalty, with new attention to platform upgrades, cross-functional KPIs, and the role of AI.

Join PwC and Salesforce in a 45-minute session to learn how industry-leading brands are:

• Responding to shifting loyalty trends and customer behaviors
• Unlocking the growth flywheel through loyalty by connecting first-party data, personalisation, media networks, and payments
• Refreshing legacy programs and platforms to support enterprise growth
• Using Salesforce to modernise loyalty programs