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2024 Gartner® Magic Quadrant™ for Customer Data Platforms

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Read the latest reports and research from top analyst firms.

Gartner, Magic Quadrant for Sales Force Automation Platforms, Adnan Zijadic, Ilona Hansen, Steve Rietberg, Varun Agarwal, Guy Wood, 5 September, 2023

Gartner, Magic Quadrant for Configure, Price and Quote Applications, Mark Lewis, Dayna Radbill, 11 December 2023

Gartner, Magic Quadrant for CRM Customer Engagement Center, Pri Rathnayake, Wynn White, Drew Kraus, 1 November, 2023

Gartner, Magic Quadrant for Multichannel Marketing Hubs, Rob Brosnan, Tia Smart, Benjamin Bloom, Julia Multedo, Greg Carlucci, 26 September 2023

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin, 20 September 2023

Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler, 21 August 2023

Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Benjamin Bloom, Rachel Smith, Adriel Tey, Suzanne White, David Walters, 14 February 2024

Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, Kurt Schlegel, Anirudh Ganeshan, David Pidsley, Julian Sun, Georgia O'Callaghan, Christopher Long, Kevin Quinn, Fay Fei, Edgar Macari, Jamie O'Brien, 20 June 2024

Gartner, Magic Quadrant for API Management, Shameen Pillai, Kimihiko Iijima, Mark O'Neill, John Santoro, Paul Dumas, Andrew Humphreys, Nicholas Carter, 11 October 2023

Gartner, Magic Quadrant for Enterprise Low-Code Application Platforms, Oleksandr Matvitskyy, Kimihiko Iijima, Mike West, Kyle Davis, Akash Jain, Paul Vincent, 17 October 2023

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Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Forrester, Forrester Wave for Partner Relationship Management, Q3 2023, Hannibal Scipio, 24 July 2023

Forrester, Forrester Wave for Core CRM Solutions, Q3 2022, Kate Leggett, 27 July, 2022

Forrester, Forrester Wave for Cross-Channel Marketing Hubs, Q1 2023, Rusty Warner, Xiaofeng Wang, 9 March 2023

Forrester, Forrester Wave for Financial Services CRM, Q3 2023, Alyson Clarke, 15 August, 2023

Forrester, Forrester Wave for SaaS Marketplaces, Q4 2023, Liz Herbert, 4 October 2023

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

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