Creating a Best Workplace for Parents During a Pandemic Requires Intentionality

By Salesforce

It’s no secret that the pandemic’s effects — from office closures to the cancellation of events — have upended the lives of everyone. It’s a lot for anyone to navigate, but the impact can be compounded for caregivers, parents, and guardians who are also caring for loved ones. According to a recent workplace study by Catalyst and CNBC, four in 10 (41%) parents say they fear being penalized because they have childcare responsibilities.

We’ve always prioritized employee wellbeing but doubling down on these efforts has become more important than ever. Over the past several months, we have been working diligently to support our employees as they navigate this difficult time — including working parents.

In order to stay close to our workforce and understand their changing needs, we introduced new wellbeing surveys, which have helped us make data-driven decisions to better support our employees in this new environment. The data has shown us that working parents in particular have struggled to juggle the responsibilities of work, home and family.

During this time, Salesforce has extended our existing benefits and created new programs to help address today’s challenges.

Extending Our Back-Up Child Care Program

When the pandemic hit in March, shuttering child care centers across the country, many parents were left without options. Several months later and many of those care providers have significantly reduced their capacity or have completely closed their doors due to the economic fallout. In an effort to help, Salesforce has extended our back-up child care program. Currently, all full and part-time employees are eligible for a reimbursement of up to an equivalent of $100/day for a maximum of five days per month (for dependents up to age 18) for child care of their choosing. Employees can redirect those funds to cover educational support which includes online and in-person tutoring, learning centers, and supervision of schoolwork.

Creating a B-Well Together Parenting Series

Each week we host B-Well Together, a video series featuring resources and coping skills from leading wellbeing experts to support employees and their family through these trying times. To better address the needs of working parents, we’ve created the B-Well Together: Pandemic Parenting Series. Every Friday morning, parents are encouraged to tune in to get the support and resources they need to help them navigate school, schedules, and kids during this time. 

Expanding Our Global Family Leave Policy

Salesforce temporarily expanded our Global Family Care Leave Policy to support employees who find themselves in child caregiver hardship situations with no alternative options for care, or those finding themselves in a new or expanded child caregiver role due to the pandemic. Through this new policy, employees are able to request time-off in increments, not to exceed a total of six weeks, to step away to support their family as needed. 

Encouraging Fun for the Entire Family

Lately, as the line between our workplaces and living rooms merge, we’ve been more intentional about creating programs that the entire family can enjoy. This year, we hosted Salesforce Adventurers Club, a week-long virtual reimagining of Bring Your Kids To Work Day featuring live-streamed and pre-recorded sessions to educate, entertain, and delight children across the globe. This year, we had nearly 5,000 kids participate! The fun doesn’t stop there though. Recently, we introduced Fairytale Friday, where Salesforce kids are invited to have fun with Disney’s most popular princesses. We’ve also introduced Little Ohana Cooking Sessions where kids can experiment in the kitchen under the guidance of Salesforce’s Culinary team. Thus far, we’ve made British scones, vegan mousse pots, and Easter chocolate nests.

Supporting the needs of working parents is a top priority for us. We prioritize wellbeing, and we invest in benefits and programs to keep our employees and their families happy and healthy, so they can bring their best selves to work every day.

If you want to learn more about how we’re supporting working parents please check out our benefits page. Afterward, discover what a career at Salesforce could be like!

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