How Our Employees, Our Values, and Our Culture Make Us One of Dallas’s Top Workplaces


November 22, 2021

Stephanie Kinser


Salesforce has been recognized as one of the Top 100 Places to Work in the Dallas-Fort Worth area for the third year in a row by The Dallas Morning News!

Over the last year, Salesforce Texas has continued to imagine new ways to stay connected, support our local communities, and keep our unique culture thriving.

Last year, I wrote about our Equality Groups — our employee-led organizations that support our underrepresented communities. They were incredibly successful at giving back to the community and strengthening our Salesforce culture through engaging, inclusive events that focused on critical issues like supporting underserved students, raising funds for local food banks, and addressing systemic racism and bias. I’m proud to say that once again, our Equality Groups outdid themselves in supporting and encouraging our hub area offices and local communities.

We’ve innovated, celebrated, and given back together. And we’ve done it all while embracing our Success from Anywhere culture — our vision for the future of work that empowers everyone to do their best work at home, the office, or anywhere in between.


Building a Workplace That Reflects Society

Our 12 locally-based Equality Groups have hosted over 40 events so far this year, including fundraisers, summits, volunteer opportunities, panels, lunch and learns, and so much more. Group leaders, members, and allies have worked hard to ensure that each group is visible, heard, and engaged with our communities. Here are just a few highlights from last year:

Last May, our Dallas Asiapacforce group sponsored Start Asian Love, a new initiative inspired by the #StopAsianHate movement that grew out of dramatic spikes in anti-Asian violence. At a live fireside chat and via an internal message board, Asiapacforce Dallas brought allies together to offer support for the Asian American Pacific Islander community. Employees shared words of encouragement as well as their own stories of discrimination — and, most importantly, celebrated how our differences bring us joy.

In June, our Black and veteran community groups, BOLDforce and Vetforce, co-sponsored a virtual Juneteenth event that brought employees together for a documentary viewing, heartfelt discussion, and historical trivia. And Outforce, our LGBTQ community group, sponsored “Out at Work,” a fireside-chat-style video series featuring Salesforce employees openly sharing their experiences of being out in the workplace, the lessons they learned, and the valuable knowledge they gained through their journeys.

In August, Vetforce and WINDforce, our indigenous peoples’ community group, co-hosted “Native Words, Native Warriors: Honoring Native American Code Talkers and Veterans.” In this very special presentation, Peter MacDonald, a WWII veteran and Navajo Code Talker, taught and inspired attendees with his fascinating story of helping to create code based on the Navajo language. Following the event, employees made matched donations to the Native American Veterans Association, a Native American-based organization that supports all tribal and non-tribal veterans and their families.

These and other events culminated in the annual Equality Tex Fest, featuring the Dallas chapters of all 12 Salesforce Equality Groups. Each group highlighted their successes, contributions, upcoming plans, and future goals, then shared tips on how to get involved. But the ultimate win from Tex Fest was over $4,800 raised for charity, thanks to a friendly competition between all our Dallas Equality Groups. Everything is bigger in Texas — and our Equality Groups are no exception!

Uniting as One Texas

As part of our focus on strengthening our culture, keeping our employees connected, and making Salesforce Texas a destination workplace, we’ve also immersed ourselves into ensuring that all our employees in the Dallas-Fort Worth region feel fully supported — not just those with office space in our Dallas hub. This strategy has grown into a larger initiative we call our Texas Council.

The Texas Council’s goal is to amplify our culture and increase engagement of every employee in the Lone Star State. We recognize that equality, diversity, and inclusion bring us together, so via one council and a consolidated set of equality groups, we’re working to create even more opportunities for employees in Texas to engage with one another and serve our communities. We’re also driving employee commitment to Salesforce through career growth and advancement opportunities. 

Giving Back to Our Communities

Last February, our fellow Texans were hit hard by winter storm Uri. Millions were left without power or heat for days, and many suffered severe damage to their homes due to frozen and burst pipes.

Salesforce employees came together to volunteer over 96,000 service hours and donate over $3.8 million to relief efforts. We were also honored to support Matthew and Camila Alves McConaughey’s “We’re Texas” virtual benefit concert, which aired on March 21 and featured acts including Selena Gomez, Khalid, Kacey Musgraves, Megan Thee Stallion, Lyle Lovett, and Post Malone. Proceeds from the concert were distributed by the McConaugheys’ j.k.livin Foundation to a variety of nonprofit relief organizations in Texas.

Focusing on Innovation, Speed, and Customer Success

Of course, no discussion about Salesforce Texas would be complete without sharing our teams’ phenomenal efforts and innovation in helping our customers navigate the pandemic. In 2020, our Business Technology team partnered with our engineering and product development teams to support the release of, a product suite built to help companies return to work safely with features like a Workplace Command Center, Shift Management, and Employee Contact Tracing.

We had to move quickly to ensure that the products we brought to market would serve our customers’ needs as well as our own. The team completed a multi-stage new product development and internal implementation in just five weeks — a momentous achievement given that requirements, product design, testing, and production typically involves an intensive, months-long process.

Staying Connected and Having Fun

Naturally, Salesforce brought that same innovative spirit to our social planning. Our virtual talent show, Salesforce Has Talent, was one of the hit events of the year. We knew there were plenty of incredible hidden skills at Salesforce, so employees were invited to bring their star power to the virtual stage. One of our Dallas-based interns wowed us all by solving three Rubik's Cubes while underwater — one while blindfolded, and one with only one hand! With actor and improv icon Wayne Brady hosting, this knee-slapping event had our employees tuned in from around the world. The finalist received a donation to a charity of their choice, and in total, Salesforce granted over $65,000 to philanthropic causes. 

Salesforce Adventure Club was another standout virtual event enjoyed by employees and their families worldwide. Our Employee Engagement team created a completely virtual, company-wide Bring Your Kids to Work week, with programming available in six different languages across all time zones. This year, over 4,650 kids participated in 118 live-streamed and pre-recorded sessions, including coding for kids, dueling pianos, virtual beekeeping, origami, Lego builds, creating a Salesforce App, and a Drag Queen Story Time with Outforce!

Across Texas, our employees have done so much to strengthen our culture with their energy, ideas, and commitment to our values. As we continue our journey together, I want to thank all of Salesforce Texas for making this such a rewarding place to work.

If you’re interested in joining our growing team in Texas, please visit our careers page.


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