It's our mission at Salesforce to empower people to blaze their own trails. For more than 18 years, we’ve focused on one simple, important thing: customer success. Because we know that when our customers grow and prosper, we do, too.
To succeed, you have to lead. You need to be a Trailblazer. So we want to empower everyone to blaze new trails in their own companies and to be their best. Everyone can be a Trailblazer, whether they’re an admin or a CEO. Trailblazers are people who:
- Grow their careers with Trailhead
- Transform their sales, service, and marketing
- Innovate with Salesforce
- Improve their communities
- Work to be their best selves
And in keeping with that trailblazing theme, we embraced the U.S. National Parks System to help tell our brand’s story.
Our Chairman and CEO Marc Benioff has a national park near his home in Hawaii. And he’s drawn many parallels between the allure of the national parks and the Salesforce community.
For example, when the Salesforce Ohana gets together, it’s like a family reunion with everyone celebrating community, engagement, and customer success. It’s a fun adventure — part camping trip, part jamboree, part reconnection with the things that matter. That’s one reason we connect so closely with the spirit of U.S. national parks, and the imagery of exploration: It’s all about the gathering.
Additionally, the park system's mission has always been to provide equal access for all people to our spectacular resources and to use these resources to educate and inspire. It's a mission that has been shared and emulated around the world. And it's a mission that we share at Salesforce: to help people blaze their own trails, be part of something greater, and enable them to change the trajectory of their lives.
So when we wanted to create a new, creative campaign to inspire our audience and tell some amazing customer stories, we knew these two themes — Trailblazers and national parks — had to be the foundation.
Some say this campaign doesn’t look like an enterprise software company, to which we say: good! We’re a different type of organization, grounded in our core values of trust, innovation, growth, and equality. We’re also firmly grounded in the success of our customers — and we have fun while we’re doing it.
We’re inspired by all the Trailblazers we get to work with every day, and can’t wait to see the next chapter of innovation unfold from our community.