It's our mission at Salesforce to empower people to blaze their own trails. For more than 18 years, we’ve focused on one simple, important thing: customer success. Because we know that when our customers grow and prosper, we do, too.

To succeed, you have to lead. You need to be a Trailblazer. So we want to empower everyone to blaze new trails in their own companies and to be their best. Everyone can be a Trailblazer, whether they’re an admin or a CEO. Trailblazers are people who:

  • Grow their careers with Trailhead
  • Transform their sales, service, and marketing
  • Innovate with Salesforce
  • Improve their communities
  • Work to be their best selves

And in keeping with that trailblazing theme, we embraced the U.S. National Parks System to help tell our brand’s story.

Our Chairman and CEO Marc Benioff has a national park near his home in Hawaii. And he’s drawn many parallels between the allure of the national parks and the Salesforce community.

For example, when the Salesforce Ohana gets together, it’s like a family reunion with everyone celebrating community, engagement, and customer success. It’s a fun adventure — part camping trip, part jamboree, part reconnection with the things that matter. That’s one reason we connect so closely with the spirit of U.S. national parks, and the imagery of exploration: It’s all about the gathering.

Additionally, the park system's mission has always been to provide equal access for all people to our spectacular resources and to use these resources to educate and inspire. It's a mission that has been shared and emulated around the world. And it's a mission that we share at Salesforce: to help people blaze their own trails, be part of something greater, and enable them to change the trajectory of their lives.

So when we wanted to create a new, creative campaign to inspire our audience and tell some amazing customer stories, we knew these two themes — Trailblazers and national parks — had to be the foundation.

Some say this campaign doesn’t look like an enterprise software company, to which we say: good! We’re a different type of organization, grounded in our core values of trust, innovation, growth, and equality. We’re also firmly grounded in the success of our customers — and we have fun while we’re doing it.

We’re inspired by all the Trailblazers we get to work with every day, and can’t wait to see the next chapter of innovation unfold from our community.

 
 

Calling All Trailblazers. Pioneer. Change maker. Lifelong learner. Yes, we’re talking about you. If you’re reading this, that makes you a Trailblazer. A leader who creates a path for others to follow. A friend who lifts up those who stand beside you. A family member who helps us build a better world. All of that is in you, and in all of us. Our Ohana is blazing trails across the globe, transforming the ways we work and live. And just imagine, if we all join together, the incredible impact we can make.”

 
 
 

Pronouns: they/them/their

Astro is your friendly guide to everything at Salesforce and helps you become the best at anything you want to do. Warm and welcoming, they encourage the Salesforce community to achieve its goals through trying new things, asking questions, and having fun. Curious and always wanting to learn, they love traveling, making new friends, and are always up for an adventure on the trail.

 

Pronouns: she/her/hers

Appy is the guide that everyone wishes they could have. Since she knows a lot about all things Salesforce, she leads the way to help you navigate the AppExchange ecosystem to solve your business challenges. Appy is also a connector. If she doesn’t know the answer, she uses her extensive network to connect the right people together to solve your problems. No challenge is too great – Appy is ready to help.

 

Pronouns: he/him/his

Einstein is everyone’s data scientist. Super quick on his feet, Einstein is a problem solver and helps you learn more about your customers. With his analytical mind, it’s no surprise that Einstein has a passion for learning new things, always expanding on the knowledge he’s already accumulated — it even helps him predict the future. Brilliant and unselfish, Einstein is always ready to help you become more knowledgeable and innovative.

 
 

Pronouns: she/her/hers

Tech savvy and smart, Cloudy builds innovative apps with the cloud. True to her name, she is always at the center of the action. Her confidence and steadfastness are second only to her in-depth knowledge of everything cloud-related. Cloudy brings out the best in everyone and encourages you to tap into your own unlimited potential.

 

Pronouns: he/him/his

It’s hard not to notice Codey — he’s the bear tackling projects and getting his paws dirty, all while having a great time. Codey is a maker and a builder. Whether it’s coding an app on Salesforce, or pouring lattes as a "bearista," Codey isn’t afraid to get noticed or dive in to get things done. While he may be fearless in the face of challenges (and helps you be fearless too!), Codey isn’t a ferocious bear, and likes giving out bear hugs.

 

Pronouns: she/her/hers

Faithful, nurturing, intelligent, and trustworthy, Blaze is a born leader who will be at your side every step of your journey. Her mission is to give customers deeper guidance and inspiration to help them realize their dreams and reach their full potential. She was born in the wilderness, so she has keen instincts and intuition about safely navigating the wild.