equality
How Jessica Ross Manifested Her Way to Executive Leadership
March 12, 2021
Jasmine Edison


“I am a finance leader by trade and a change leader by heart.”
Taking this advice, Jessica pushed herself to continue her education and said yes to challenging assignments that would refine her skillset. Over the next 9 years, her career journey led her through a series of opportunities that prepared her for who she is today “a finance leader by trade and a change leader by heart”, according to Jessica. She leveraged the practice of manifestation, pursued intentional relationships, and aligned her core values to eventually land her dream role at Salesforce in 2019. Here are a few lessons we can learn from Jessica’s journey:
1. Identify your personal core values. Jessica shared that early on in her career she solidified her core values and began making career decisions based on these values. Her prioritized values include family, integrity, and impact. As new opportunities arose she made it a habit to check in on these values by asking these three questions: Are your values in conflict? Are your skills being used to their highest and best use? Are you happy? Jessica decided to join Salesforce as the company values align so closely with her own and she had the opportunity to build her career and lead teams all according to those values.



“One’s career trajectory is not and should not be linear because ultimate success requires a career journey spanning a depth and breadth of uncomfortable growth experiences.”
Jessica believes, “one’s career trajectory is not and should not be linear because ultimate success requires a career journey spanning a depth and breadth of uncomfortable growth experiences”. She emphasizes that a personal strategic plan provides structure and clarity to what would otherwise be an ambiguous and overwhelming journey. As the Executive Sponsor of BOLDforce, our employee resource group (ERG) for Black employees and allies, Jessica used these principles to teach others how to transform their personal strategic plans into action using manifestation and visualization. The Visionaries program opened an intimate space for a cohort of BOLDforce members to redefine how they imagine their career path through a deep level of trust and authenticity. In light of the challenging year gone by, Jessica is striving to “promote purpose and inspiration for my community”. Learn more about Equality Groups at Salesforce and how these communities promote intentional relationships that make it a mission to propel your career forward.
At Salesforce, we are committed to advancing gender equality in the workplace and in society. Click here to view the recap of our third-annual gender equality summit, Trailblazing Women, where we heard from inspiring authors, business leaders, and activists. If you’re interested in a career at Salesforce, visit our careers page.
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