equality

It can feel intimidating starting a new role with all new processes to learn. When Jessa stepped into her first role at Salesforce, she experienced a lot of self doubt because she was surrounded by so many intelligent and experienced sales colleagues. She confronted this doubt directly when she participated in a sales competition during her first few months in the role. She presented to an executive in the Sales organization and won the competition. The feedback she received stuck with her: “If that was your AE interview, I would have hired you on the spot.” She realized that while she was doubting herself in her current role, leaders saw her potential to learn, rise, and excel. 

The Salesforce sales organization in Canada may have started small but it has created a big name for itself. Sales in Canada has seen rapid growth over the years with the expansion of their customer base – and the alignment of all Canada to take a one-country approach. This fostered a hands-on culture when selling into Canada that opened the opportunity to host local events, connect with the local customer base, and find new ways to serve the community through VTO events. 

A unique characteristic of Salesforce Canada that Jessa has found, is the tenacity it holds. The opportunity to start small and grow at an exponential rate creates space for employees to experience so many sides of the business. 

Jessa compared it to working for a startup where you playing an integral role in setting the culture and inspiring talent. The constant pace and evolving goals to achieve has kept Jessa at Salesforce for the past 12 years. She reflects how a year at Salesforce feels like 10 years at another company, because as soon as you think you have grasped the role, Salesforce innovates their processes or develops new products. There’s always room to grow and space to keep learning. 

One of Jessa’s favorite parts of stepping in to leadership was the opportunity to invest in the career development of her team as she built it from the ground up. She witnessed their growth from their initial interviews with Salesforce and their rise to leadership. She has enjoyed working alongside such interesting sales people from different backgrounds who often teach her new ways to lead and lean into experiences. 

When Jessa started in her role, there weren’t any women RVPs in Canada for her to draw inspiration and guidance from. “I wanted to become an RVP to be that role model for other women to look to,” Jessa shared. She feels immense pride whenever a woman pursuing a career in sales says, “I want to do what Jessa did,” and as she continues to see the impact of her story. 

At Salesforce, we are committed to advancing gender equality in the workplace and in society. A career at Salesforce allows you to own your potential and lean into the work that interests you most. If you’re ready to drive your career forward, take a look at our open opportunities in Sales today.