Digital Transformation in Healthcare


How to improve quality of life through healthcare technology.

Today’s consumers place a high value on personalized and connected online experiences. In fact, 80% say their experience with a company is as important as its products or services. Within healthcare, this means that finding new ways to reinvent the patient experience is a business imperative.

The healthcare and life sciences industry is taking steps toward digital transformation to respond to the shifting consumer mindset. However, despite the industry's best intentions, coordinating care across providers and insurers is often difficult for patients and caregivers. For example, from bringing paper printouts to CDs of scans, patients are literally carrying the stories of their health to appointments.


Dr. Ashwini Zenooz experienced this difficulty firsthand during her mother's 18-month battle with ovarian cancer. But through this hardship she realized the opportunity to help others with similar experiences by simplifying the patient journey.

Ultimately, this led her to Salesforce, where Dr. Ash serves as Senior Vice President and General Manager of Global Healthcare and Life Sciences. Her motivation is clear: to improve quality of life and the healthcare experience across technologies.

In Dr. Ash's white paper, Achieving Customer-Centric Digital Transformation in Healthcare, she explains the driving factors leading to the increased demand for integrated experiences and interoperability in healthcare, and shares best practices to embark on a collective journey to connected care. In this resource, Dr. Ash expands on the following tactics that will improve quality of life by placing the patient at the center of the ecosystem:

  1. Receive and Incorporate Feedback
  2. Take a Team Approach
  3. Find Your Platform for Change

“There's an incredible global opportunity for Salesforce to evolve the patient and member experience,” she shares.

Download the white paper today and learn how to amplify your impact within health and life sciences. Or, if you're ready to transform your career while changing the world at Salesforce, apply for your healthcare sales opportunity.

About Salesforce.

Founded in 1999, Salesforce is the global leader in customer relationship management (CRM), empowering companies to connect with their customers in a whole new way. Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more. We harness new technologies that can entirely transform our companies, our careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we’re helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative

Companies” eight years in a row by Forbes.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.


We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.