Salesforce Leadership


Sarah Franklin

President & Chief Marketing Officer


In her previous role as EVP and GM of Platform and AppExchange, Sarah led Salesforce’s developer initiatives with a focus on democratizing technology. She is passionate about empowering everyone to pursue successful careers in technology and bridging the skills and equality gaps by making technology accessible to all.

Throughout her career, Sarah was often one of the only women on her team. Witnessing the incredible inequality of women and minorities in STEM careers firsthand inspired her to help spark the Trailblazer movement by launching Trailhead, Salesforce’s gamified online learning platform. With Trailhead, she has seen people transform their careers from hairdressers, salsa dance instructors, and factory workers to successful technologists. She is proud to work with the best and the brightest to change the face of the technology industry.

Sarah’s career has spanned large enterprises to scrappy startups. She specializes in bringing emerging technologies and trends to market and has a unique blend of technical expertise and business acumen. She is proud to have worked at Salesforce for 10 years now. Sarah holds a dual degree in chemical engineering and biochemistry from Virginia Polytechnic Institute and State University.