Salesforce Leadership


Gavin Patterson

President and Chief Strategy Officer

Gavin Patterson is President and Chief Strategy Officer at Salesforce. In this role, Gavin guides Salesforce’s strategy as the company innovates and delivers customer success.

Gavin is a pioneer of digital transformation, as well as a champion of business as a platform for change. Before joining Salesforce, he served as CEO of BT Group, where he completed the UK rollout of Superfast Fiber and started the deployment of Ultrafast Fiber. He also led the £15 billion acquisition of mobile carrier EE and launched the digital TV channel BT Sport. Before this, Gavin held positions at Virgin Media and Procter & Gamble.

Gavin has served on boards across public markets including FTSE100, private companies, private equity-owned and AIM-listed companies including Elixirr Consulting, Fractal Analytics, and H.I.G. Capital. He is the chair of the UK’s Business in the Community organization and continues to act as an advisor and investor for several tech startups. He graduated from Cambridge University with an M.A. in chemical engineering.