Best of Breed Sales Force Automation, Customer Support Management and Marketing Automation

The New Service Includes Best of Breed Sales Force Automation, Customer Support Management and Marketing Automation Components

SAN FRANCISCO, CA — March 12, 2001 —, the worldwide market leader in delivering enterprise applications as online services, today announced the general availability of the first customizable online Customer Relationship Management (CRM) service. The new service includes best-of-breed sales force automation, customer support management and marketing automation components for a monthly subscription fee of $50 per user per month. believes the Internet has democratized enterprise software and that companies all over the world no longer have to tolerate risky, expensive, difficult-to-use software that takes months and years to install and offers little or no return on investment.

"In just over one year, more than 25,000 organizations throughout the world heard our message that the 'End of Software' is here and registered to use our flagship online sales force automation service," said John Dillon, president and CEO of "Today we are thrilled to announce the evolution of our service into a complete, powerful online CRM service," said Dillon.

The fully integrated online CRM service delivers all the benefits of traditional CRM software without any of the burden or risk. Features and benefits of the new service include:

Fast access: Built for the web and available anytime, anywhere; Ease of use: Intuitive, easy to adopt, minimal training time, no IT resources necessary; Customization and personalization: Easily adapts to a company's existing processes and staff structures and each user's needs; Single view of customer: All departments share visibility into every aspect of customers and prospects; World-class functionality: Tracking, reporting, analysis and forecasting available for sales, marketing and support organizations at a fraction of the cost of traditional client/server CRM systems; Wireless access from enabled cellular phones, Palm OS devices and pagers; Multi-language support for Japan and Europe.

" helped defined software as a service through the Web. The company's singular focus on this next-generation application model has generated the industry's largest paid subscription service for hosted CRM applications," said Chuck Phillips, managing director of Morgan Stanley Dean Witter. "The evolution to network-based services will be a long transition for most software companies but is a pioneer proving out the model in real time."

Customers of all sizes and from various industries have registered to use the service including Time-Warner's Road Runner Division,, Berlitz International, Siemen's Power Transmission & Distribution, Putnam Lovell Securities, R.L. Polk, Convergent Communications and Stonebridge Technologies.

"It's possible that without, we would have spent $6 million on traditional enterprise software," said Mike Bauer, Vice President Northern Region Sales, Siemen's Power T&D. " saved us significant dollars, took just days to get up and running and provides us with a powerful service that helps our sales, customer support and marketing departments work together to grow and retain our customer relationships," said Bauer.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.