Demonstrates the Product's Advanced Marketing Automation Functionality Provides Sneak Peak of its E-Business Suite To Be Launched at the End of 2002
PHOENIX, AZ — February 11, 2002 — Salesforce.com, the market leader in online customer relationship management (CRM), today announced that it will preview its next product offerings, the salesforce.com Offline Edition and Enterprise Edition, at the prestigious DEMO 2002 conference. In addition, salesforce.com will highlight its Marketing Automation functionality including integrated closed-loop campaign tracking from 'ad to close,' and its XML Web Services integration, and will provide an exclusive glimpse of the upcoming E-Business Suite, featuring a 360° view of customers, set to launch in Q4 2002. DEMO has been the premier launch venue for new products, technologies, and companies for over 10 years.
For the third year in a row, salesforce.com will be a featured on-stage presenter at the DEMO conference, an honor shared only by industry leaders Microsoft (NASDAQ:MSFT) and Palm (NASDAQ:PALM). Previously, salesforce.com launched the first online sales force automation at DEMO 2000 and followed up at DEMO 2001 with the launch of the first complete online CRM solution.
"Salesforce.com is an exciting company to watch and continues to challenge industry attitudes with its bold interpretation of traditional software and enterprise applications," said Chris Shipley, Executive Producer of DEMO. "We are excited to have salesforce.com here for the third year in a row and look forward to what promises to be an exciting demo by the company."
With the launch of Offline Edition and Enterprise Edition, salesforce.com will offer all the benefits of its revolutionary online CRM with the advanced integration, customization, and tiered administration capabilities required by enterprise-class customers, as well the ability to view and update customer and prospect information offline. Salesforce.com's original online CRM product will be renamed Professional Edition and will continue to serve the needs of small and mid-size businesses.
"Unveiling our products at the DEMO conference has become something of a tradition for the company and this year promises to be the best yet," said Marc Benioff, President and CEO of salesforce.com. "The new way of delivering enterprise-class applications is upon us and the attendees at DEMO 2002 will be among the first to get a look."
Offline Edition and Enterprise Edition will be officially launched on February 22, 2002 at a gala event in New York City, NY.
As the first complete CRM solution to be offered online, salesforce.com helps companies enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with conventional enterprise client/server applications. Salesforce.com's 3600-plus customers, including Adobe Systems (NASDAQ:ADBE), Autodesk (NASDAQ:ADSK) Fujitsu (OTC: FJTSY), Siemens PT&D (NYSE:SI), USA Today (NYSE: GCI) and Wachovia (NYSE: WB), have realized impressive benefit from their salesforce.com implementations. World-leading tool steel manufacturer Bohler-Uddeholm, which passed over SAP (NYSE:SAP) and other traditional CRM vendors in choosing salesforce.com, has seen a 250% return on investment (ROI).