Chairman to Speak at TechTarget's CRM Technology Decisions Conference

Marc Benioff joins Patricia Seybold, Don Peppers, industry guru Bob Thompson and other industry analysts to discuss the strategy and technology behind CRM success

SAN FRANCISCO, Calif. - February 10, 2003 -®, the market leader in online customer relationship management (CRM), today announced that Marc Benioff, chairman and CEO of, will present at TechTarget's annual CRM Technology Decisions conference on Wednesday, Feb. 12, 2003 at 1:15 EST, at the Hilton Atlanta Hotel, Atlanta, Georgia. The conference will feature tested CRM solutions and critical tips and techniques from the industry's leading independent experts, including Benioff, Patricia Seybold (Patricia Seybold Group), Don Peppers (Peppers & Rogers), Bob Thompson (, Erin Kinikin (Giga Information Group), Kevin Scott (AMR Research), Scott Nelson (Gartner Group) and others.

" maintains an unrelenting focus on our customers' success," said Benioff. "An important part of this is to spread the word about the advantages of the online utility model over conventional enterprise systems and demonstrate, with examples from our 5,700 customer base, how companies are breaking the stranglehold of CRM software."

Benioff will be participating in an exclusive CRM Technology Decisions "Executive Connection" session with Paul Gillin, vice president of editorial at TechTarget and former editor-in-chief of Computerworld. He will discuss how has impacted the CRM market and the advantages of the online utility model for enterprise software delivery. Benioff is one of only two vendor executives participating in the "Executive Connection" with Gillin.

Companies are selecting, driven by frustration with the costs and limitations of client/server software. Divisions and workgroups within large companies are implementing in spite of corporate mandates to use legacy CRM software. Given quick success with, usage is growing virally - to more than 5,700 customers and 75,000 users worldwide - as executives switch from enterprise software to online CRM success.

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