Chairman and CEO Honored By National Business Press for Software-as-Service Leadership

Turning "The End of Software" into reality for over 100,000 subscribers and 7,400 customers worldwide, Marc Benioff is recognized by BusinessWeek and Fortune for his successes at

SAN FRANCISCO, Calif. - September 25, 2003 -®, the world leader in delivering software-as-service, today announced that Chairman and CEO Marc Benioff has been recognized by Fortune and BusinessWeek magazines for his success in proving the viability of the software-as-service model. Monday, September 22nd, announced its 100,000th subscriber milestone and second quarter of profitable operations.

In a September 15, 2003 feature, Fortune magazine named Benioff one of its Top 10 Entrepreneur to Watch, honoring him alongside Bad Boy Entertainment founder Sean "P. Diddy " Combs, SEVEN Networks founder Bill Nguyen and others for starting innovative and successful companies. In addition, BusinessWeek, in its September 29, 2003 issue, named Benioff to its e.Biz 25. BusinessWeek cited Benioff as a technology and business innovator. Fellow honorees include Sanjay Sarma of MIT's AutoID Center, Steve Jobs of Apple Computer (NASDAQ: AAPL), and Jorma Ollila of Nokia (NYSE: NOK).

"'s subscription-based model directly links company success to the success of our 7,400 customers and 100,000 subscribers worldwide," Benioff said. "I am honored to be recognized by such prestigious national publications, and would like to share the honor with all of our customers who have realized that software-as-service is preferable to the cost and risk involved with on-premise CRM software."

Benioff founded in 1999, with the idea to create an information utility that would make traditional enterprise software technology and business models obsolete, and has led the company to its current position as the world's most successful application utility and the first profitable software-as-service provider with 7,400 customers and 100,000 subscribers worldwide. A veteran of 25 years in the software industry, he is now regarded as a pioneer of "The End Of Software," demonstrating how on-demand applications can replace traditional software to deliver immediate benefit at reduced risk.

In May 2003, President George W. Bush nominated Benioff co-chair of the President's Information Technology Advisory Committee (PITAC), a bi-partisan organization of business leaders and academics charged to advise the President on how to maintain the United States' preeminent position in information technology. In 2002, members of the World Economic Forum honored Benioff as a Global Leader of Tomorrow.

In addition, CRM Magazine has recognized Benioff for the past two years as one of the 20 most influential people in the industry. Computerworld awarded him an Honors Laureate for his visionary use of information technology to produce positive social change. SunBridge, the leading incubator in Japan, named Benioff Entrepreneur of the Year for his work in catalyzing technology change; Network World magazine listed Benioff as one of its elite 25 Most Powerful Vendor Executives; and Ernst & Young recognized him as a Northern California Entrepreneur of the Year for his innovation in software-as-service. Prior to founding, Benioff spent 13 years with Oracle Corporation (NASDAQ: ORCL), holding a number of executive positions in sales, marketing, and product development.

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