Winter '04 Delivers The World's Most Popular On-Demand CRM

New release features integrated dashboards, workflow, contract management, advanced globalization capability, and sforce 2.0 on-demand application server for custom user interfaces and databases

SAN FRANCISCO, Calif. - November 10, 2003 - At its Dreamforce user and developer conference today,, the world leader in delivering on-demand applications, announced Winter '04, the newest release of its award-winning on-demand customer relationship management (CRM) service. The fourteenth generation of and the third major release the company has introduced this year, Winter '04 provides more than 1000 state-of-the-art on-demand CRM features such as integrated dashboards,workflow automation, real-time alerts, and contract management. Winter '04 additionally includes sforce 2.0, the world's first on-demand application server, and features advanced customization, globalization, and integration capabilities businesses need for successfully managing profitable relationships with their customers worldwide.

Representing more than $150 million in research and infrastructure investment, Winter '04 offers an award-winning suite of scalable on-demand CRM solutions for integrated sales force automation, marketing and campaign management, customer service and support, operations and finance, reporting and analytics, and document management. The software-as-service model automatically delivers the benefits of the new release to more than 8,000 customers and 110,000 subscribers worldwide without any of the headaches and hassles associated with traditional software upgrades.

"In the Winter '04 release, has added a lot of new tools and features-- such as team account management, dashboards, dynamic page layouts, and workflow automation-- that greatly improve cross-sales opportunities and inter-divisional alignment," said Pam Maines, director, sales and marketing, Asset Management Group, Pepco Energy Services.

"The Winter '04 release provides the on-demand CRM customization, integration and globalization features that our customers need to grow their businesses worldwide," said Marc Benioff, chairman and CEO, "We will continue to lead the CRM market with innovation after innovation to ensure that our customers have the tools and features they need to be successful. We have solved the problem of client/server software delivery and implementation to provide on-demand CRM success, not software, for everyone."

State-of-the-art CRM Features Winter '04 adds dozens of new state-of-the-art on-demand CRM features designed to immediately benefit companies with their dramatic business impact and ease of use. Integrated active dashboards summarize and deliver critical information and can be customized to provide a real-time snapshot of corporate metrics and key business performance indicators. Workflow automation creates business rules and triggers to automate and standardize business processes. Real-time alerts deliver automatic notifications of critical business events any time, anywhere - even via wireless devices. Contract management, part of the new operations and finance module, moves beyond closing the deal to creating and tracking customer contracts.

Customization gives companies control over end user and programmatic customizations. New custom objects and sforce controls allow businesses to extend the database and build custom applications, screens and forms without requiring any on-premise infrastructure.

Integration Winter '04 on-demand CRM allows seamless integration with enterprise applications and the most commonly used desktop applications such as Microsoft Word and Microsoft Excel. The new sforce 2.0 enterprise Web services API provides more powerful and standards-based integration capabilities including dynamic WSDL generation and SQL-like object querying.

With support for 11 languages and all currencies, offers advanced globalization capabilities for international CRM deployments. The new global translation workbench provides on-the-fly language translation and automatically summarizes data and reports for managers in the language of their choice.

Sforce 2.0 On-Demand Application Server
Open, secure and reliable, sforce 2.0 is the world's first on-demand application server for building on-demand applications, and allows developers to customize, integrate and extend the user interface, business logic and data model to support their specific business requirements with unprecedented simplicity and success. For more information, please see separate release at

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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