Bella Pictures Sees 400% Increase in Sales Over Four Months With Winter '04 On-Demand CRM

State-of-the-art CRM chosen over Siebel, Microsoft and Onyx for superior customization and flexibility

SAN FRANCISCO, Calif. - January 21, 2004 -, the world leader in delivering on-demand applications, today announced that Bella Pictures, a subsidiary of Quartersawn Partners, LLC, has seen a 400% increase in sales over four months using Winter '04 for on-demand customer relationship management (CRM). Bella Pictures chose over CRM software from Siebel (NASDAQ: SEBL), Microsoft (NASDAQ: MSFT) and Onyx (NASDAQ: ONXS) for proven features, ease of customization and flexibility.

A nationwide wedding photography services company, Bella Pictures needed a flexible CRM service that could meet its very unique requirements. They needed a solution to manage a high volume of personalized, intensive short-term customer relationships as well as incorporate talent recruitment and management of their growing network of professional photographers. Based on past experiences with traditional CRM software packages, Bella Pictures knew they wanted a cost-effective on-demand solution that could be easily customized to manage their customers and their talent pool.

"In our line of work, every single customer has to be given personal attention and made to feel extremely special. There is a lot of handholding that goes on — it's not unusual to have more than one hundred touch points with a customer," said George White, co-founder of Bella Pictures. "Our first four months with have been an overwhelming success. We charted a 400% increase in monthly sales, something we couldn't have done without It has been very easy to customize to our specific business requirements and has helped us be incredibly responsive to our customers' needs."

Using's free Web and phone based training, Bella Pictures quickly learned how to customize the system to address their specific needs, such as tracking payment status and providing customers with passwords to access photos online. Bella Pictures also created email templates that can be customized on the fly and workflow triggers that alert employees to key milestones for each customer. All of these custom processes have helped Bella Pictures to be increasingly responsive to each customer's particular requests.

"One of the reasons that is the market-leading on-demand CRM solution is that it can be quickly and easily customized to meet the needs of businesses of all types and sizes," said Marc Benioff, CEO and chairman, "More than 8,400 customers and 120,000 subscribers are using the state-of-the-artcustomization features and capabilities provided in to meet their unique business requirements and successfully manage relationships with their customers."

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