Forrester Research Gives Highest Overall Score for On-Demand SFA Functionality tops Siebel OnDemand in Forrester's 2004 Hosted Sales Force Automation (SFA) TechRankings assessment

SAN FRANCISCO, Calif. - February 10, 2004 -, the global leader in on-demand customer relationship management (CRM) services, today announced that it has received the highest overall score in Forrester Research's 2004 Hosted Sales Force Automation (SFA) TechRankings analysis. The objective TechRanking assessment tested on-demand CRM solutions from, Siebel (NASDAQ: SEBL), NetSuite and Salesnet to determine which deliver the best on-demand sales force automation functionality. In addition to performing best overall, received the highest ranking from in four of seven categories in the sample product matrix accompanying the assessment, and out-performed Siebel OnDemand in six.

"We measured vendors on seven key categories: setup and configuration, sales management, sales analysis, usability, access and integration, market presence, and cost," Forrester vice president and research director Erin Kinikin explained to DestinationCRM (see "Forrester Ranks Hosted SFA Solutions," 2/3/04). " had the highest score overall, based on particularly strong setup and configuration, access and integration, and market presence."

Forrester evaluated Winter '04 Enterprise Edition, Siebel OnDemand - UpShot Edition, NetSuite Version 9.1, and Salesnet Extended on more than 300 detailed criteria. In the sample product matrix available at, outperformed the competition in the following categories:

 - Access and Integration: Sforce, the world's first on-demand application platform, allows developers to customize, integrate and extend the user interface, business logic and data model to support specific business requirements. Integration strength earned a 4.0 out of 5.0 ranking for, compared to a 3.6 for its closest competitor.

 - Usability: Delivering the best user experience in the industry, far outperformed the competition in usability with a score of 4.4 over a distant 3.6 by the nearest competitor.

 - Setup and configuration: Winter '04 offers state-of-the-art features for setup, administration and global CRM. Forrester assigned top rank (4.1) in setup and configuration.

 - Market Presence: Over 8,400 companies around the world currently use's proven Winter '04 service. Forrester assessed as the clear market leader over its nearest competitor, Siebel OnDemand (4.3 to 3.3).

" is the proven leader in on-demand CRM services," said Marc Benioff, chairman and CEO, "We are driven by a core commitment to on-demand CRM success for each of our 8,400 customers worldwide through delivery of state-of-the-art functionality, and a user experience that has now been judged the best available by Forrester and Gartner both."

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