Travelex Implements Across Six Continents

Global foreign exchange provider chooses on-demand model to support widely dispersed sales force and customers

San Francisco, Calif. - March 15, 2004 -, the global leader in on-demand customer relationship management (CRM) services, has announced that Travelex, a leading provider of foreign exchange and international payment solutions operating in over 100 countries, has implemented across its network. Travelex chose as its single, global CRM solution to replace a number of existing, disparate CRM systems, including Siebel Systems [NASDAQ: SEBL] and Goldmine.

"While we manage on a regional basis with local autonomy, it became clear that we needed a single CRM solution that globally coordinates our customer service and sales," said Brian Eagle-Brown, business manager, Travelex.

Travelex has selected Winter '04 Enterprise Edition and has implemented it initially for 305 users across six continents. The criteria for selection included user adoption, ability to implement globally and total cost of ownership.

"We now have in place a single real-time, consolidated, global customer database which allows us to maximize customer service and revenue opportunities in each region autonomously and also collaboratively across multiple regions," continued Eagle-Brown. "The lead time for delivering accurate reports and forecasts has been reduced from weeks to minutes, which helps us better run a global business."

Travelex operates in over 100 countries serving over 29 million customers each year. In 2001, Travelex acquired Thomas Cook Global & Financial Services and today employs approximately 6,000 people.

"Travelex is one of over 9,000 customers that have found success with's state-of-the-art on-demand CRM model," said Marc Benioff, chairman and CEO, " is the clear choice for large, global enterprises in need of a complete CRM solution that can be easily customized to fit their business needs and can be counted on for CRM success."

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.