Announces Dreamforce 2004 - Second Annual User and Developer Conference

Keynotes include Cisco Systems, IBM, Nextel Communications, Research In Motion, Sun Microsystems and Ray Lane from Kleiner Perkins

SAN FRANCISCO, Calif. — October 25, 2004 — (NYSE: CRM), the technology and market leader in on-demand customer relationship management (CRM), today announced Dreamforce 2004, the second annual user and developer conference.

Taking place at the Hilton San Francisco from Nov. 1-4, 2004, the conference features keynote remarks from numerous industry luminaries and more than 100 sessions, panels and demonstrations. Attendees also will receive an exclusive preview of the latest release including Winter '05, Supportforce Winter '05, and sforce 5.0.

The general session on November 2, 2004 will kick off the conference and feature Marc Benioff, chairman and CEO of It is scheduled to take place from 8:30-11:00 a.m. and will be available via audio webcast at

Keynote speakers over the three-day conference include:

  • Brad Boston, senior vice president and CIO, Cisco Systems [NASDAQ: CSCO]
  • Adam Bosworth, vice president of engineering, Google [NASDAQ: GOOG]
  • Marie Wieck, general manager, IBM [NYSE: IBM]
  • Ray Lane, general partner, Kleiner Perkins
  • Danny Bowman, vice president, Wireless Data Services, Nextel Communications Inc. [NASDAQ: NXTL]
  • Jim Balsillie, chairman and Co-CEO, Research In Motion (RIM) [NASDAQ: RIMM: TSX: RIM]
  • Jonathan Schwartz, president and COO, Sun Microsystems [NASDAQ: SUNW]
  • Marc Benioff, chairman and CEO,
  • Joe Rymsza, president and CEO, Vettro
  • Subrah Iyar, chairman and CEO, WebEx [NASDAQ: WEBX]


More than 100 customer speakers will share best practices with attendees via discussions and demonstrations of real-world implementations. Through these sessions, customers will demonstrate how they have customized and integrated for on-demand CRM success. Customer keynotes and panelists include:

  • Automatic Data Processing [NYSE: ADP]
  • Forex Capital Markets
  • Magma Design Automation [NASDAQ: LAVA]
  • Neoforma, Inc. [NASDAQ: NEOF]
  • Patient Care, Inc.
  • Phoenix Technologies [NASDAQ: PTEC]


More than 50 sforce partners and exhibiters will demonstrate their solutions in the Dreamforce Expo, including 2Work!, 4d, AboveAll Software, agentLIFE, Arasys Technologies, BlackBerry® from Research In Motion, Bluewolf Group, CanyonBridge, Convoq, Contactual (formerly White Pajama), CRMfusion, Dreamfactory, ebridge, Echopass, Eloqua, ExactTarget, Extraprise, Firepond, Five9, Gelco Expense Management, Got Corporation, Grand Central Communications, Growth Circle, iCentera, Impact Engine, Infone, InsideScoop, Intacct Corp., Leverage Software, Linkpoint360, Macromedia, Miller Heiman, Mindjet, Nextel Communications, NoHold, Nsite, Pervasive Software [NASDAQ: PVSW], QuickArrow, RingLead,, Selectica, Sendia, Spoke Software, Synergex, Theikos, Vertical Response, Vettro, Voice Automation, WebEx, WebSideStory, Workshare.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.