Wins InfoWorld Technology of the Year for CRM for Second Year

" continues to raise the bar," magazine says

SAN FRANCISCO — Jan. 7, 2005 — [NYSE: CRM], the market and technology leader in on-demand customer relationship management (CRM) today announced that it earned a Technology of the Year award from InfoWorld magazine for Best CRM Application. This marks the second consecutive year has earned a Technology of the Year award from the publication.

The Technology of the Year awards honor 2004's key IT trends, as well as the InfoWorld Test Center analysts' choices for the most innovative and valuable products for 2005. Announced in the Jan. 3, 2005, print edition of InfoWorld, the special report can be found online at

InfoWorld's editorial staff assessed technology from CRM products reviewed in the past year. Judging was based on categories which the editors consider important, along with product scores and company adherence to details such as user preferences, innovation and standards. Other companies honored with Technology of the Year awards include industry leaders such as IBM [NYSE: IBM], Microsoft [NASDAQ: MSFT] and Oracle [NASDAQ: ORCL].

"Long the leader among hosted SFA/CRM solutions, continues to raise the bar for competitors," said James Borck, a reporter at InfoWorld. "Outsourcing CRM has always been viewed as a trade-off between reaping immediate benefits and satisfying ongoing flexibility requirements. With, you gain the best of both worlds. And because mitigates hardware, storage, and security requirements, as well as the burden on IT staff, it becomes possible to accurately predict the true cost of your CRM system."

With more than 12,500 customers and 195,000 subscribers worldwide, is the world's most widely used on-demand CRM, and a leader in on-demand applications. In honoring, editors wrote that's Winter '05 is, "Flexible, easy-to-use, manageable, feature-rich, and unrivaled in extensibility."

For more than five years, has been executing on its vision of the "End of Software." With the release of its Winter '05 product suite in November 2004, created a new standard for building and delivering on-demand applications to track and manage customer information.

The latest suite includes the 17th generation of the flagship on-demand CRM; the fifth generation of sforce,'s on-demand integration platform; Customforce, an on-demand customization tool that enables authorized users to easily customize CRM or service solutions to track and manage unique data and processes; and Supportforce, an on-demand customer service tool launched with the support of the industry's leading contact center infrastructure providers.

"We are honored that InfoWorld recognized our technology, as well as our commitment to meeting and exceeding customer needs," said Chairman and CEO Marc Benioff. "We are constantly innovating to make integration, customization and globalization as effortless as possible for our customers."

The InfoWorld CRM Technology of the Year Award is part of an impressive list of industry honors earned by has won the PC Magazine Editor's Choice award and the Codie Award for Best CRM Solution for the past three years and was a recipient of the Gartner CRM Excellence Awards in 2003. Aberdeen Group honored with three consecutive Top 10 CRM Implementation awards from 2001-2003. CRM Magazine also named a 2004 market leader across enterprise, mid-market and small business CRM. Most recently, Red Herring named one of 2004's Top 100 Innovative Companies.

About Salesforce

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