's Customforce Wins Innovation Award from AMR Research

New technology "changed the game"; has allowed customers to generate value by moving beyond traditional CRM

SAN FRANCISCO — March 23, 2005 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that it has won an Innovation Award from AMR Research. The Innovation Awards, presented for the first time this year by AMR Research at its Strategy 21 event, were given to companies with breakthrough ideas in business technology., honored in the category for businesses with more than $100 million in revenue, earned its award for its Customforce tool, which enables organizations to customize Salesforce and Supportforce according to their specific business needs.

" changed the game in the hosted CRM market with Customforce," said Laura Preslan, Vice President of Customer Management at AMR Research. "With Customforce, has removed a key barrier in many hosted solutions by allowing customers to customize the solution to meet their needs. More than just adding fields, Customforce allows entirely new tabs to be built. As a result, customers are obtaining more value, and are using Salesforce to support their needs beyond traditional customer management processes. Customers report high satisfaction with in general due to ease of use and quick implementations. Customforce adds the next layer of sophistication, making it easy to choose as an Innovation Award winner."

With Customforce, provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and-click interface. Built into Salesforce and Supportforce, Customforce enables the 13,900 companies using Salesforce as of Jan. 31, 2005, to leverage the simplicity, power, and success of on-demand to create 13,900 unique CRM editions. Customforce makes Salesforce the world's most customizable CRM.

"Customer success is the design point for innovation at," said Chairman and CEO Marc Benioff. "We're honored that AMR Research recognizes the value that our customization tool, Customforce, provides our customers."

AMR Research ( provides research and actionable advice for executives that deliver enhanced business process performance and cost savings with the aid of technology. AMR Research received more than 150 nominations for its Innovation Awards and chose the winners based on the following criteria:

  • Sustainable competitive advantage
  • Uniqueness
  • Ability to address a key business issue
  • Record of spurring new business for the company
  • Availability of referenceable accounts

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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