Salesforce Foundation Katrina Relief Project,, named "Best Grassroots Use of Web 2.0" by SOA Web Services Journal

Built by employees, aggregates more than 650,000 survivor reports into one database for easy survivor tracking, and has served more than 1 million searches since the disaster

SAN FRANCISCO, Calif. — December 28, 2005 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that SOA Web Services Journal has named, a salesforce foundation Katrina relief project, "Best Grassroots Use of Web 2.0." is an open community effort to aggregate evacuee data from across the web coordinated by Social Source Foundation, CivicSpace Labs, and salesforce foundation, and built by employees., built on's on-demand application and the PFIF data standard, aggregates survivor reports from several survivor locator websites into one database so victims, families, and friends can easily identify and locate survivors. It houses more than 650,000 records and has served more than 1 million searches since the disaster.

"We're pleased that is continuing to help those affected by the disaster," said Marc Benioff, chairman and CEO,, and chairman of the Foundation. "This project demonstrates the essence of the Foundation; mobilizing our employees, technology, and resources to provide useable, powerful, and hands-on assistance to those in need."

In response to Hurricane Katrina, the Foundation ran extremely successful matching gifts programs that generated over $1 million dollars to relief funding to communities affected by the disaster. employees also responded by dedicating 512 hours to quickly build and deploy custom applications, including, to help victims locate loved ones, and get businesses back on track.

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