Delivers Best Practices for AppExchange through the launch of on iTunes

New public podcast channel keeps community connected by providing free access to a wide range of industry, product and platform-focused digital audio content via the iTunes Music Store

SAN FRANCISCO — April 4, 2006 — [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced the availability of a set of Best Practices for AppExchange podcasts at the new on iTunes. These sessions provide customers and partners with useful insight from product experts, peers and industry leaders, to successfully apply the value of AppExchange across their business. The Best Practices for AppExchange podcasts feature:

  • Introduction to the AppExchange
    Understanding and Leveraging the AppExchange.

  • Partnering with to Join the On Demand Revolution
    Understand the Value and Process of Going to Market with AppExchange.

  • AppExchange Partner Success: DreamFactory
    DreamFactory's Bill Appleton Explains Their Success with the AppExchange.

  • Panel Discussion with Ray Lane, John Hummer - Top VC's Discuss Impact of AppExchange on the software industry
    Panelists discuss trends in the software industry and the impact of AppExchange.

  • Adam Bosworth - Intelligent Reaction
    Adam Bosworth, the VP of Engineering at Google contrasts the old model of software vs. the new, explaining the virtues of intelligent reaction. on iTunes also provides the community with over 70+ podcast sessions of downloadable audio content at the time of launch. New content will be added on a monthly basis. Users will find a wide variety of tracks from best practice sessions, industry roundtable discussions, to thought leadership presentations. Industry Vision sessions include: Marc Benioff — Fireside Chat — the Chairman and CEO of speaks at the Goldman Sachs Technology Investment Symposium, presenting his views on the technology industry and the future of software. Customer best practice sessions include: Setting Up an Efficient Model for Lead Qualification — Heidi Asplund of Expedia Corporate Travel and Michele Hincks of Eviance explain how they've mapped their processes to Salesforce and what metrics they track, in order to maximize the efficiency of their lead generation teams.

"With on iTunes, partners and customers are able to connect with industry and product experts and hear directly from peers working on similar business initiatives," said Marc Benioff, Chairman and CEO, "We are continuously thinking of new ways to keep our community active and engaged, and to empower them to be successful. By making these podcasts available, they now have yet another tool to tap into the extensive knowledge and insight of the entire community."

To access on iTunes please visit on iTunes is a companion resource to other community initiatives, for further information and to visit's own best practice website go to

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