Delivers New AppExchange OEM Edition -- Industry's First On-demand Platform OEM Offering

Priced at $25 Per User Per Month, New AppExchange OEM Edition Enables Partners to Build, Sell and Deliver On-demand Applications Beyond Traditional CRM and Focus on Innovation, not Infrastructure DreamFactory, MyLoanBiz, Rally Software and Remend are First AppExchange OEM Edition Partners

SAN FRANCISCO - Appforce Conference — May 24, 2006 —, Inc. [NYSE: CRM], the market and technology leader in on-demand business services, today announced the availability of the new AppExchange OEM Edition, enabling partners to extend the power, creativity and success of on-demand computing into new markets completely separate from CRM. The industry's first on-demand OEM offering, AppExchange OEM Edition is an on-demand platform which start-up companies and established ISVs can use to develop and deliver powerful new on-demand applications that reach well beyond CRM to serve new customers and new markets worldwide. Dreamfactory, MyLoanBiz, Rally Software and Remend are the first four AppExchange OEM Edition partners. The announcement was made today at Appforce,'s first annual AppExchange partner, user and developer conference.

In its first 120 days, the AppExchange has been an overwhelming success, with more than 8,600 customer installations of the more than 250 applications now available on the AppExchange. AppExchange has delivered 122,000 test drives since September 12, 2005.

As the first on-demand platform OEM offering, AppExchange OEM Edition changes the fundamental way that start-ups and existing partners alike can approach the market - allowing them to focus on innovation not infrastructure. AppExchange OEM Edition allows partners to develop, market and sell powerful new solutions running on the AppExchange on-demand platform, direct to customers, without requiring a separate contract with

"Our partners have simply amazed us with their innovation and creativity, and we're dedicated to giving them the right tools for success on The Business Web," said Marc Benioff, Chairman and CEO, "Partners benefit from a proven, secure platform that is highly available, secure and reliable. Furthermore, partners can focus on building robust and cutting-edge features tailored to their specific markets, rather than worrying about fundamental platform development issues. Now, applications built on the AppExchange platform can exist completely separate from CRM and can be distributed directly by partners, further extending the reach, benefits and success of on-demand computing to new customers and new markets worldwide."

AppExchange OEM Edition Partners There are four initial AppExchange OEM Edition partners, all of whom have new on-demand solutions built on the AppExchange on-demand platform:

  • DreamFactory Software: DreamFactory is the leading provider of customization and integration technology for on-demand software systems. DreamFactory has developed DreamTeam for AppExchange, a rich Internet application that adds teamwork automation to Salesforce. Built from the ground-up on the AppExchange platform, DreamTeam provides integrated applications for project management, collaborative calendaring, document management, and team communications.
  • MyLoanBiz: A new company launched at Appforce today, myLoanBiz is built entirely on AppExchange OEM Edition. The company provides a next generation Web platform for loan officers. The myLoanBiz on-demand application assists in managing and tracking all aspects of a loan officer's business. It covers everything from lead capture, opportunity management, and expense tracking to database marketing and reporting.
  • Rally Software Development: Rally Software is helping change the way companies around the globe define, develop and deliver software. Rally's family of on-demand solutions for Agile software life cycle management support the mainstream adoption of Agile development practices, a fast-growing trend that helps software organizations speed value delivery with fixed resources and schedules. Built on's AppExchange OEM Edition, Rally Agile Product Manager makes it easier for organizations to plan, manage and launch a steady flow of high-value products and upgrades into the marketplace.
  • Remend, Inc.: Remend provides solutions to the mortgage and real-estate industry to reduce the time and cost of servicing loans by integrating mortgage servicers, lenders, realtors, and investors into a common workspace and processes. Built on the AppExchange on-demand platform, Remend REO Agent is one of the first solutions designed exclusively for realtors that automates the processes for management of loans and properties post-closing and for the management of the default process. As an AppExchange OEM Edition partner, Remend is selling their REO Agent solution through their own sales channel, complementing the distribution capacity that they currently enjoy from offering the Remend REO Agent on the AppExchange directory.

AppExchange OEM Edition
AppExchange OEM Edition allows ISV's focus on innovation, accelerate their time-to-market and extend on-demand success beyond CRM. AppExchange OEM Edition provides an on-demand platform license that includes everything partners need to build and deliver compelling on-demand applications to their customers. These new on-demand applications instantly inherit the benefits of the industry's premier proven and tested on-demand platform provider,

AppExchange OEM Edition includes the complete AppExchange on-demand platform - everything OEM partners need to build and deliver on-demand applications:

  • common user interface, and a single security and data sharing model;
  • AppExchange API, the AppExchange Database and AppExchange Builder for customization and integration;
  • 5 custom tabs;
  • 50 custom objects;
  •'s service delivery platform, setting the standard for security, reliability and transparency.

AppExchange OEM Edition is available to partners at $25 per user per month. AppExchange OEM Edition partners are responsible for pricing and availability of their solutions. AppExchange OEM Edition does not include's award winning CRM applications, such as Salesforce SFA and Salesforce Service & Support.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.