Introduces Partnerforce, Salesforce Partner Edition, Connecting Enterprises and Partners through the Power of the AppExchange and The Business Web™

First integrated on-demand Partner Relationship Management (PRM) and Customer Relationship Management (CRM) service delivers a single view across direct and indirect sales organizations

SAN FRANCISCO — June 26, 2006 — (NYSE: CRM), the market and technology leader in on-demand business services, today announced Partnerforce, Salesforce Partner Edition, a new on-demand offering from that connects enterprises, channels and partners through the power of the AppExchange and The Business Web. Salesforce Partner Edition now allows companies to deliver all the benefits of's industry leading Salesforce CRM and marketing services to any partner.

With Salesforce Partner Edition, vendors can distribute sales and marketing information quickly and efficiently across a multi-tiered distribution channel through a customized, on-demand portal that is as easy-to-use as a website. This helps ensure high partner adoption and provides sales managers with an accurate, integrated view into their entire sales pipeline. Integrated dashboards can display forecasts and pipeline views across both the direct and indirect sales organizations, while an integrated lead management system proactively ensures that lead distribution is aligned across both internal sales as well as channel partners.

"The ability for companies to be able to analyze their sales and marketing pipelines and programs across both direct and indirect channels is a critical component to any successful growth effort," said Tiffani Bova, research director at Gartner. "An integrated view delivers productivity and increased effectiveness to both sides of the sales model, ultimately driving revenue and profitability for both vendor and partner."

Key benefits and features of Salesforce Partner Edition include:

  • Comprehensive Visibility: consolidated view across direct and indirect channels that leverages Salesforce's industry-leading analytics and forecasting
  • High Partner Adoption: easily customizable portals deliver a branded, easy-to-use, intuitive web experience for every partner
  • Partner Lifecycle Management: end-to-end solution that spans partner recruiting, marketing, selling and measurement
  • Reduced Channel Conflict: fully integrated deal registration and opportunity management optimizes channel coverage and streamlines communication between vendors and partners
"F5's partners are fundamental to our business and our future growth so we are totally committed to enabling their success," said Dean Darwin, vice president of Channel Sales at F5 Networks. "For the first time,'s new Salesforce Partner Edition creates one virtual sales force, working from one application, enabling visibility into one integrated pipeline across our direct and indirect channels."

With the depth and breadth of the AppExchange,'s revolutionary new application sharing service, companies and their partners can extend Salesforce Partner Edition beyond CRM to introduce applications from any of the more than 250 on-demand services available through the AppExchange community today. These applications include market development fund (MDF) management, rebate services, special pricing and targeted communications.

"Today, tens of thousands of companies are leveraging the benefits and efficiency of on-demand services," said Marc Benioff, chairman and CEO of "Salesforce Partner Edition is the next incarnation of on-demand service and it is with great enthusiasm that I welcome the partner community to The Business Web."

Pricing & Availability
Salesforce Partner Edition includes a subset of Salesforce's CRM functionality, tailored for partners. The offering complements Salesforce's core on-demand applications and will be available July 12, 2006. In addition to a base subscription of Salesforce Enterprise Edition or Unlimited Edition, pricing for Salesforce Partner Edition will be $1,500 per partner, per year, and includes subscriptions for five partner employees.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.