Named to Wired Magazine's List of the Wired 40

Company ranked number 15 in 2006 for "strategic vision, global reach, killer technology and a hunger for new ideas"

SAN FRANCISCO — July 24, 2006 — [NYSE: CRM], the market and technology leader in on-demand business services, today announced that it has been named to Wired magazine's 2006 Wired 40 list. The company, which last year was listed at number 20, was ranked number 15 and cited for "strategic vision, global reach and killer technology" as well as a "hunger for new ideas and an impatience to put them into practice."

Wired also deemed CEO Marc Benioff the "high priest of software-as-service," recognizing his vision for on-demand applications and creation of the AppExchange, a Web-based platform for sharing business applications on demand.

Other companies named to the Wired 40 list include Google, Apple, Samsung, Toyota, Cisco and IBM. The full list can be found at

"It's an honor to be recognized by Wired magazine in a list populated with such outstanding companies. That honor is enhanced by our rise in rank from last year," said Marc Benioff, chairman and CEO of "We're proud of our track record of delivering success on demand for our 22,700 customers and 444,000 subscribers and greatly appreciate Wired's acknowledgement of that achievement."

Benioff founded in March 1999 with the vision of a company built on a new technology model, a new business model and a new model for integrated corporate philanthropy. He is now regarded as the leader of what he termed the "End of Software," the idea that Web-based applications deliver more immediate benefits at reduced risks and costs, in place of traditional software.

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