International Bank Standardizes on Salesforce as the Business Web Desktop for their Wealth Management Division

Wealth management department realizes over 100% ROI, according to third party analyst research, and joins over 1200 financial services companies finding success with Salesforce today

SAN FRANCISCO — December 18, 2006 — [NYSE: CRM], the market and technology leader in on-demand business services, today announced that the wealth management department of a large international bank standardized on to be the business web desktop for their relationship managers. The department is projected to receive an annual return on investment of 112% in a payback period of only 1.75 years, according to Nucleus Research. In addition, Salesforce helped the department deliver marked improvements in data flow and productivity.

"Over 1200 financial services companies have chosen Salesforce to bring the power of the business web to their client relationship managers and teams," said Tien Tzou, chief strategy officer of "The combination of's award winning applications and the Apex platform has allowed financial services firms of all sizes and disciplines to create a completely custom experience for end users."

In an industry where customer relationships are the currency that makes a company successful, the wealth management department chose to store and bring together all of their customer information. Since large client teams of relationship managers work together on each customer, the ability to update and access the 360 degree view of their customer from anywhere, at any time is essential for customer retention.

After a thorough review of the products currently on the market, the wealth management department chose for all their CRM needs. The department selected based on its ease of use and powerful customization and integration capabilities. Other key benefits included accessibility and lower up front costs of the on-demand model and the fact that went beyond CRM with in-depth workflow and reporting tools. Combined, these features increased user productivity, customer satisfaction, and reduced the number of applications their IT staff had to manage. In addition, Salesforce helped the department stay in compliance, which is extremely important in this age of Sarbanes-Oxley.

The ability to implement Salesforce in weeks, and not months, shortened time to value and allowed end-users to get up and running in no time. Additionally,'s environment is user friendly and intuitive, which enabled a high user adoption rate. Finally, one of the biggest benefits of using Salesforce is the wealth management department's ability to build and deploy applications and customizations through the Apex platform.

In building their wealth management business web desktop, the department leveraged the Salesforce CRM application and integrations with the Apex platform to front-end, middle and back office functions such as wire transfers and account changes.

"Every business today is trying to achieve a positive ROI on any given project they invest in. The fact that this wealth management department's Salesforce implementation will pay for itself in less than two years is impressive — especially considering that it takes most traditional solutions that long to just get up and running," said Rebecca Wettemann, vice president of research at Nucleus Research.

Methodology: Nucleus Research calculated the costs of software personnel, training and other investments over a three-year period to quantify the company's total investment in Direct benefits included reduced software, hardware and IT staff costs associated with retired system; indirect benefits were quantified based on time savings of relationship managers, using a correction factor to account for the inefficient transfer of time. Not quantified in this analysis was the change in working capital the company achieved by accelerating the account opening process or the ability to attract new clients through better customer service. The case study is available for free download from the Nucleus Research Web site at

Apex and the AppExchange
Apex, the world's first on-demand platform, provides unprecedented ease of customization and integration enabling a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 430 applications are now available on's AppExchange, the world's first on-demand application directory, found at

The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter '07, and the Apex programming language is currently scheduled to be available during the first half of 2007.

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