Achieves On-Demand CRM Market Leadership Across Europe, Middle East and Africa

Ovum research firm validates’s #1 position in the EMEA on-demand CRM market

EMEA market to surpass worldwide on-demand growth rates in 2007

Rolls-Royce Motor Cars named’s 5,000 th customer in Europe

LONDON - Spring '07 Launch Event - March 19, 2007 - [NYSE: CRM], the market and technology leader in on-demand business services, today announced that EMEA is the leader in the fastest growing on-demand CRM market in the world - Europe, Middle East and Africa (EMEA). The on-demand revolution is accelerating across EMEA and is leading the way, with industry analyst Ovum validating that is #1 in market share across EMEA in its CRM forecast report, and Rolls-Royce Motor Cars being named EMEA's 5,000th customer.

"Momentum and adoption of's on-demand model is reaching new heights, as thousands of customers throughout EMEA realize the success that is possible through our vision of 'no software'," said Marc Benioff, chairman and CEO of  "Our market-leading CRM applications, Apex platform innovation, and the AppExchange marketplace are enabling a strategy of on-demand success not only for our customers, but for developers and partners as well." is the leader in EMEA at a time when the market is poised for huge growth. EMEA will surpass worldwide growth rates for on-demand in 2007 - a market Gartner also estimates to grow from $6.3 billion in 2006 to $19.3 billion by the end of 2011 (Gartner Press Release, Gartner says Service Providers Must Prepare Now for the Software as a Service Wave, March 6, 2007). However, EMEA is even out-pacing these rates with 72 percent year over year revenue growth and 77 percent Q4 revenue growth compared to the same quarter a year ago.

The broadband connectivity boom, decreased prices for high speed Internet services, and the pressure for IT to develop solutions at a quicker pace have all combined to produce the current high-growth environment in EMEA. As the pioneer and established leader, is well positioned to further accelerate customer adoption of on-demand applications.

"The success of on-demand in general and in particular is what inspired me to join this company," said Lindsey Armstrong, co-president of EMEA. "CIOs and decision-makers at European enterprises recognize the innovation, time-to-value and ease-of-use that delivers with its applications and Apex platform, and they are choosing us in greater numbers all the time."

Already, 5,000 leading European companies have chosen for all of their on-demand CRM needs. Recent customer wins include Allianz Cornhill Commercial, ALD Automotive, Astratech, Deutsche Bank and KONE, who recently increased their total deployment to more than 2,000 subscribers. EMEA's latest customer addition, Rolls-Royce Motor Cars, is's 5,000th EMEA customer.

"Our momentum is spreading like wildfire," said Dr. Stephen Garnett, chairman and co-president of EMEA.  "From Sweden to South Africa, and Iceland to Israel, companies in 49 countries throughout the EMEA region have chosen for its security, reliability and most importantly, its focus on customer success." 

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