Announces Salesforce PRM 2.0 – Focusing the Power of the Leading On-Demand Channel Management Application on the High-Tech Industry

Salesforce PRM 2.0 revolutionizes channel management the same way Salesforce CRM revolutionized customer relationship management
Salesforce PRM is the new standard for integrated pipeline management across direct and indirect sales channels

SAN FRANCISCO - April 10, 2007 - [NYSE: CRM], the market and technology leader in on-demand business services, today announced Salesforce Partner Relationship Management (PRM) 2.0, the next generation of the leading on-demand channel management application. Salesforce PRM 2.0 builds on the foundation of features and innovations recently made available in the Spring and Winter '07 releases earlier this year. Continuing's Circle of Success, Salesforce PRM 2.0 provides tools to increase channel growth, partner success and time to value through quick and easy management of portals and programs.
Salesforce PRM is one of's most successful new products with customers including high-tech companies like Cognos, GFI Software and PGP Corporation. is already the trusted standard for Salesforce PRM customers like Segway, F5 Networks, Proofpoint and NetQoS. With the release of Salesforce PRM 2.0, is focused on solidifying its position as the PRM solution of choice for the high-technology industry.

"Salesforce PRM 2.0 brings integrated on-demand CRM and PRM to the high-tech community," said Marc Benioff, chairman and CEO of "At, our mission is to manage and share all business information on-demand, and Salesforce PRM adds partner management to that equation."

Salesforce PRM 2.0 - Delivering Channel Growth, Partner Success and Time to Value to the High Tech Industry
With hundreds of high tech companies in software, networking, security, and high-tech manufacturing collaborating with thousands of distributors, resellers and VARs around the world, Salesforce PRM is the leading integrated solution for managing a multi-channel distribution network for high-tech products and services.  Now, Salesforce PRM 2.0 takes channel selling to a new level of success with advanced partner account management, customized messaging and partner communications, and streamlined administration of partner users and portals.

The release of Salesforce PRM 2.0 marks the introduction of opportunity product collaboration. This newest feature enables channel managers to now extend collaboration with their partners to the line item level. Now, partners can share detailed plans or proposals for deal specific pricing terms or discounts via Salesforce PRM 2.0. This new feature enables partners in multi-tiered high-tech channels to register deals, including product lines, to streamline their program approvals and rules - a level of detail not previously available.

In addition, has leveraged the best practices from Salesforce PRM customers and released quick start program templates, such as deal registration, Point-of-Sale (POS), Market Development Fund (MDF), and partner ramp-up. All of these programs are available from the Partner Relationship Management category on the AppExchange.

"The release of Salesforce PRM 2.0 will make our partners as effective as our sales representatives when it comes to lead and opportunity management. It extends our Cognos implementation and provides better collaboration between partners and sales reps as they jointly work opportunities and lead follow-up," said Dave Laverty, Chief Marketing Officer at Cognos. "As a customer of, we already had first-hand knowledge of the power of on-demand business services. When we saw an opportunity to extend these same benefits to our partners with Salesforce PRM, we knew it was the right strategy."

With the release of Spring and Winter '07, there has been incredible growth in the feature sets and adoption of Salesforce PRM. Unlike competing products, Salesforce PRM focuses on the success of both partners and channel managers, acknowledging that one's success is wholly dependent on the other. Some of the features available in the releases include:  

Spring '07 - Delivering the Most Customizable Partner Experience
  • Partner Role Hierarchies - Reporting hierarchies can now be created within partner company records so that partner sales managers can gain better insight into the partner pipeline and organizational coverage.
  • Enhanced Partner Emails - With this feature, all partner communications can be branded and companies can create triggered emails to further increase partner engagement.
  • Joint Selling - Users can now create or modify opportunity product line items and allow partners to sell from price books that are tailored for individual partners.
  • Time-Based Workflow - Through the Apex platform, workflow functions can now trigger time-based actions and enable the scheduling of business processes.

Winter '07 - Complete Visibility Across Direct and Indirect Channels
  • Custom Channel Processes and Branding - Customers have greater flexibility in tailoring channel business processes and increased branding of partner communications. 
  • Channel Collaboration - With the release of Winter '07, Salesforce PRM customers are now able to share any AppExchange or Apex application, component or object with their partners, allowing greater channel collaboration on of vital business information like leads and contacts through a variety of portals and channels.
  • Enhanced Partner Management and Performance Reporting - This feature delivers unprecedented visibility into a customer's sales pipeline for both direct and indirect channels. In addition, the process of registering, on-boarding, activating, and servicing partners is fully automated and streamlined. This feature also enables Salesforce PRM users to reward top partners, which increases the effectiveness of partner programs.

Salesforce PRM 2.0 will be available on April 12th for a special promotion of $995 per partner, per year through April 30, 2007.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.