Announces 2nd Annual Appy Award Winners at Dreamforce

Appy Awards honor customers, developers and partners who are leading the Software-as-a-Service and Platform-as-a-Service revolution

SAN FRANCISCO - Dreamforce Conference - September 19, 2007  - [NYSE: CRM], the technology and market leader in on-demand business services today announced the winners of the 2nd Annual Appy Awards at a special award ceremony held at Dreamforce '07, the User and Developer Conference. Appy Award winners represent the customers, partners and developers who've taken and the on-demand industry to new levels of development, customization and application excellence. The 16 Appy Award categories recognize achievements in innovation leveraging both Software-as-a-Service and Platform-as-a-Service.

"The driving force behind's success has always been the innovation developed by our community. The Appy Awards honor this contribution and represent the best of our 35,300 customers, 50,000 developers and thousands of partners," said chairman and CEO Marc Benioff.

On September 18, Benioff and President Jim Steele presented awards to each winner in the 16 separate categories to a capacity crowd at San Francisco's Moscone Center.

The 16 categories are: Dreamforce Best in Show, Best Native App by Customer and Partner, Breakthrough App of the Year, Best Apex Developer, Outstanding Customer Innovation Award, Best Non-Profit Deployment Award, Best Industry Deployment, Best Global Enterprise Deployment, Best Integration, Best AppExchange Adopter, Chief Innovation Officer Award, Salesforce Sales Excellence Award, Salesforce PRM Excellence Award, Salesforce Customer Service Excellence Award and Salesforce Marketing Excellence Award. Winners were chosen by an internal panel of experts based on a combination of usage metrics, technology innovation and business success related to their use of Salesforce applications and the platform. In addition, over 50 AppExchange partners were nominated for the Dreamforce Best in Show award and the winner was voted on by the attendees of Dreamforce and users of Salesforce IdeaExchange.

Dreamforce Best in Show: VerticalResponse

Best Native App - Customer: Electronic Arts for Recruiting Application

Best Native App - Partner: Apttus Contract & Proposal Management

Breakthrough App of the Year: Model Metrics for Accelerate4Pharma

Best Apex Developer: Glenn Wilson, CRMfusion

Outstanding Customer Innovation Award: Dell for IdeaStorm

Best Non-Profit Deployment Award: Family Service Agency of San Francisco

Best Industry Deployment: TD AMERITRADE

Best Global Enterprise Deployment: Informa plc

Best Integration: KONE

Best AppExchange Adopter: SIRVA

Chief Innovation Officer Award: Doug Menefee, The Schumacher Group

Salesforce Sales Excellence Award: Sybase

Salesforce PRM Excellence Award: GFI Software

Salesforce Customer Service Excellence Award: QUALCOMM

Salesforce Marketing Excellence Award: SunGard Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with Platform-as-a-Service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

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