Travelocity Standardizes on Software-as-a-Service CRM Market-Leader to Improve Partner Marketing Program

Centralized Salesforce solution ensures the travel company can effectively promote and sell offerings from its 40,000 partners worldwide

SAN FRANCISCO - October 2, 2007 - [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Travelocity is using Salesforce Software-as-a-Service CRM to manage its partner marketing program and relationships with hotel chains, rental car companies, cruise lines and airlines.  The centralized solution allows Travelocity sales and marketing staff in North America and Mexico to share information and collaborate on serving the needs of its 40,000 worldwide hospitality and services partners. partner Astadia deployed the Salesforce solution for Travelocity.

Travelocity is one of the 35,300 companies of all sizes, industries and geographies that comprised the customer base as of July 31, 2007. Revenue and subscribers will be recognized as the service is delivered.

"Our partner marketing group tripled in size over the last three years as we have significantly grown our partner base.  Before Salesforce, each of our team members was using spreadsheets or various other methods to track partner data, so we had no way of knowing all the activities in progress and how we could improve our efforts," said Markus Huber, director of partner marketing at Travelocity.  "It took us only three months to deploy Salesforce and now we have all our critical business information right at our fingertips."

"Everyone in our partner marketing organization uses Salesforce daily, and we are gaining tremendous momentum," added Huber.  "The dashboards and reporting features provide both our team and our executives greater insight into our activities and successes, so we can see areas that may need attention or a change in approach.  In addition to giving us a way to manage and share information, Salesforce is truly helping us optimize our business processes."

About Travelocity
Travelocity® is committed to being the traveler's champion -- before, during and after the trip - and provides the most comprehensive and pro-active guarantee in the industry - see for details. This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology has made Travelocity the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business® for corporate travelers,, a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel commerce.

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