Verticals onDemand and Join Forces to Bring the Power of Platform-as-a-Service to the Life Sciences Industry

Built on the platform, new VBioPharma application from Verticals onDemand delivers comprehensive on-demand solution for pharmaceutical, biotechnology, and medical devices companies

Indevus Pharmaceuticals, Solstice Neurosciences, and Publicis Managed Markets are among the leading life sciences organizations already using VBioPharma

SAN FRANCISCO and PLEASANTON, CA- November 8, 2007 - Verticals onDemand and, Inc. [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Verticals onDemand will package its VBioPharma™ CRM application with, the world's first Platform-as-a-Service, to provide customers with the first on-demand solution to specifically tailored for the needs of the life sciences industry.

Verticals onDemand's VBioPharma CRM application demonstrates the strength, flexibility, and robustness of as a platform for developing and delivering applications. The innovative Platform-as-a-Service from has made it possible for Verticals onDemand to cost-effectively develop four highly specific editions of the application to meet the unique needs of different types of pharma sales teams. Since its launch in July, VBioPharma has been selected by five life sciences organizations, including Indevus Pharmaceuticals, Solstice Neurosciences, and Publicis Managed Markets.

"We went through a rigorous a competitive review process and realized that with Verticals onDemand and Salesforce, we truly get the best of both worlds," explained Rick Norton, executive director of sales operations at Indevus Pharmaceuticals. "We get the world's leading on-demand technology platform and a highly tailored, pharmaceutical-specific application that immediately meets our end user requirements."

The platform replaces traditional software platforms with Platform-as-a-Service, a complete and scalable service that allows developers to focus on creating applications that solve specific business issues instead of creating the complex software and infrastructure required to run them. The platform provides the necessary building blocks for creating any business application - simple or sophisticated - and automatically deploying it as a service to both small teams and huge enterprises.

"By leveraging the platform, Verticals onDemand is empowering life sciences organizations of any size or type to reap the benefits of a SaaS CRM application that truly meets their specific needs," said Clarence So, Chief Marketing Officer,  "Our work with Verticals onDemand delivers an industry-leading on-demand solution for the global pharmaceutical, biotechnology, and medical device industries."

"The platform gives us a significant advantage over the traditional client/server competitors in the market today. Our customers will increase their CRM success through faster innovation, improved usability, and tremendous flexibility," concluded Peter Gassner, president and CEO of Verticals onDemand. Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange.  Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

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