Attorneys' Title Insurance Fund, Inc. Standardizes on Salesforce

Company joins the more than 1,600 financial services organizations using the leading on-demand solution to empower relationship managers and increase business success

SAN FRANCISCO - November 20, 2007 - [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Attorneys' Title Insurance Fund, Inc. (The Fund) has standardized on Salesforce to serve its more than 6,000 member attorneys throughout the state of Florida.  The title insurance company joins the more than 1,600 financial services organizations around the globe using the leading on-demand solution to empower relationship managers and increase business success.

The Fund is one of the 38,100 companies of all sizes, industries and geographies that comprised the customer base as of October 31, 2007. Revenue and subscribers will be recognized as the service is delivered.

"Strong relationships with our member attorneys are critical to the success of our business, and our relationship managers are directly responsible for retaining and fostering those relationships," said Neal Mengel, product manager at The Fund.  "We deployed Salesforce in less than two months and trained our staff in four days.  With the easy-to-use solution, we gained a 360-degree view of our customers and instant productivity gains."

As a result of The Fund's search for an offering to replace a previous on-premise solution, the company enlisted professional services to deploy and customize the Salesforce solution.  Leveraging the platform, The Fund provides a unique CRM solution tailored for its specific business needs.

Attorneys' Title Insurance Fund used the platform-as-a-service to easily integrate several back-end systems with Salesforce, allowing a single view into all operations, from marketing and sales to finance and claims management.

"Salesforce has completely transformed how we manage and use information, making us more agile and better able to meet and exceed the needs of our members," added Mengel.  "The best part is that, with's on-demand platform, we've gained all these business improvements without investing IT resources and large budgets.  No other company could offer anything comparable."

Salesforce for Financial Services
More than 1,600 financial services firms are standardizing on Salesforce in Wealth Management, Banking, Capital Markets, Mortgage, and Insurance. Customers such as BOK Financial Corporation, E-LOAN, Mizuho Financial Group and Travelex are leveraging Salesforce to build deep, long-lasting relationships and are supported by the largest ecosystem of partner solutions available at, including financial services industry specific solutions. All of these solutions are built on the platform, the world's most powerful and trusted on-demand platform. For more information, please visit Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About Attorneys' Title Insurance Fund
Attorneys' Title Insurance Fund, Inc. (The Fund) is the largest Bar-related title insurance company in the United States as well as the largest single title insurance underwriter and title information provider in the state of Florida. The Fund's mission is to preserve and facilitate the real estate practices of its 6,000 member attorneys in their protection of the public.  In doing so, The Fund provides valuable, relevant, and timely information, as well as innovative products and services that allow attorneys to conduct transactions electronically, easily, and efficiently. Moreover, its strong technology base and educational support create an environment that enhances attorney member knowledge and sharpens their competitive edge. For more information, visit 

About Salesforce

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