Toyota Motor Europe Standardizes on Salesforce Across Europe

One of the world's largest vehicle manufacturers utilizes the Platform-as-a-Service to deploy fully integrated European sales environment in less than three months

SAN FRANCISCO -November 26, 2007- (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Toyota Motor Europe has standardized on's multi-tenant on-demand service and deployed a fully integrated European sales environment in less than three months. Toyota Motor Europe can now automate many day-to-day sales processes which allow its European sales territories to work together more efficiently resulting in a substantial increase in customer responsiveness.

Toyota Motor Europe is one of the 38,100 companies of all sizes, industries and geographies that comprised the customer base as of October 31, 2007. Revenue and subscribers will be recognized as the service is delivered.

"Toyota Motor Europe's strategy is to provide a superior quality purchase experience and we believe that the Salesforce Software-as-a-Service solution is ideally suited to help us achieve that goal," said Dave Cussell, General Manager, Market Development Division, Toyota Motor Europe.

Account managers at Toyota Motor Europe's headquarters in Belgium, as well as Toyota National Sales and Marketing companies throughout Europe, use the multi-tenant on-demand service to target, acquire and manage day-to-day relationships with multi-national fleet customers.  Utilizing the platform, Toyota Motor Europe customized the system to meet its unique needs enabling the company to automate many day-to-day processes.

One of the main reasons for choosing the on-demand Salesforce application is its ability to integrate with back office systems and external sources of information regarding vehicle data.  The platform offers the flexibility to integrate with any enterprise application or system-offering faster, easier, and more cost effective integration. Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with Platform-as-a-Service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange.  Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.