Wins 2007 Product of the Year Awards in "Online Service" and "Sales Force Automation" Categories

Salesforce Customer Portal and Salesforce SFA deemed best in class

SAN FRANCISCO - March 7, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that it has received two 2007 Products of the Year awards from  Salesforce Customer Portal won in the "Online Service" category, and, for the third time, Salesforce SFA was named the winner in "Sales Force Automation."  According to the editors of TechTarget's Enterprise Applications Media Group, Salesforce Customer Portal "garnered especially high marks for usability and support."  Salesforce SFA was deemed by judges a "clear winner in the SFA Category," who gave the solution "high marks for innovation, ease of use and functionality." 

"Our unique Software-as-a-Service, multi-tenant delivery model, ensures that Salesforce is easy to deploy and use, and also can fully leverage the power of Platform-as-a-Service," said Marc Benioff, chairman and CEO at  "We're happy to again be recognized by for our unparalleled Salesforce SFA solution, and excited to see that the Salesforce Customer Portal has been chosen best in the market.  The combined solutions offer our customers a CRM powerhouse for managing both customer information and customer-facing interactions."

The award winners were selected by a panel of thirteen independent industry experts and analysts, CRM professionals, and editors, who evaluated 50 products in eight CRM categories. When evaluating Salesforce Customer Portal, one judge commented, "With search and knowledgebase capabilities, along with full online case management, this easy-to-deploy and [easy-to-] maintain Software-as-a-Service customer service suite should be on the short list of buyers."  Salesforce Customer Portal was also recognized for its ability to be easily "integrated into homegrown applications, front-office systems like Office, or back-office systems such as Oracle and SAP" using

The judges also commended for continuing innovation with Salesforce SFA, remarking that " has not only pioneered the on-demand SFA category but continues to innovate with new Web 2.0 technologies, IdeaExchange, AppExchange,, etc."

The esteemed panel of judges in the Product of the Year Award competition included:  Bill Band, vice president and principal analyst at Forrester Research; Donna Fluss, founder and president of DMG Consulting; Sheryl Kingstone, director of enterprise research at The Yankee Group; Ken Landoline, program manager of customer-centric strategies at The Yankee Group; Laurie McCabe, vice president of SMB insights and business solutions at Access Markets International Partners, Inc.; John Ragsdale, vice president at Research, Service and Support Professionals Association; Penny Reynolds, founding partner at The Call Center School; Richard Smith, vice president and CRM practice director at Green Beacon Solutions; Richard Snow, vice president and research director of customer and contact center performance management at Ventana Research; and Suresh Vittal, senior analyst at Forrester Research.

For more information on the SearchCRM Product of the Year Awards, click here.

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