More than 130 Joint and Customers Increase Sales Results by Deploying SalesGenius via the AppExchange

EasyLink, EchoSign, Jobscience and Xactly among customers using SalesGenius for AppExchange to turn e-mail marketing into an instant sales qualifying tool and close more deals, more quickly

SAN MATEO, Calif., and SAN FRANCISCO, April 21, 2008 - Incorporated, the leading on demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals, and [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that more than 130 customers,  including EasyLink, EchoSign, Jobscience and Xactly have successfully deployed SalesGenius via the AppExchange to immediately increase sales productivity. 

Marketers use SalesGenius for AppExchange to deploy e-mail campaigns on behalf of their sales teams, achieving un unprecedented level of one-to-one personalization.  Not only are e-mails sent "from" the appropriate Salesforce lead or contact owner to each individual recipient, but, when recipients open e-mails and click through links, the appropriate sales rep is instantly notified through the real-time Genius Tracker.  Marketing and Sales Management reports summarize overall results, and SalesGenius activity for each lead and contact is automatically updated in Salesforce. Organizations of all sizes can leverage this powerful solution to see which prospects are most interested and what they're interested in by watching instant replays of lead and contact website visits, enabling sales reps to follow up immediately with the most interested prospects.

"SalesGenius delivers critical functionality that makes our Salesforce deployment even more powerful," said Tom Furtney, Sales Director of JobScience. "The ability to instantly track our prospects' behavior, its seamless integration with Salesforce, and its incredible ease of use make SalesGenius an invaluable sales tool which has helped us generate revenue from day one."

"SalesGenius for AppExchange delivers prospect qualification process as a service, giving sales reps real-time visibility into their prospects' interest and readiness to engage," said Clarence So, chief marketing officer,  "Our customers can quickly and easily deploy SalesGenius via the AppExchange to immediately save time and maximize their efforts."

"The AppExchange has allowed us to showcase Genius benefits to users who are eager to extend their CRM capabilities with e-mail campaign tools for marketing and instant lead qualification for their sales professionals," said Felicity Wohltman, vice president marketing of "Our SalesGenius application seamlessly integrates with Salesforce to provide users with insight as their leads and contacts open their e-mails and then browse to the corporate website." Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About, creator of SalesGenius, is the leading on demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate Websites.

Genius® solutions give sales organizations unprecedented control over e-mail and website marketing, delivering real-time e-mail campaign reports to managers and instant e-mail response and website visit alerts to sales reps, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Incorporated is a privately held company, funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Incorporated visit or e-mail®, Genius, Genius Platform, SalesGenius®, Genius Interactive, the Genius logo and "Get Smart About Your Customer" are registered or pending registered trademarks of Incorporated.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.