Announces 1st Annual European Appy Award Winners at Dreamforce Europe

Appy Awards honor customers and partners who are leading the Software-as-a-Service and Platform-as-a-Service revolution

LONDON - Dreamforce Europe Conference - May 8th, 2008  - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service today announced the winners of the 1st Annual European Appy Awards at a special award ceremony held at the Dreamforce Europe user and developer conference. Appy Award winners represent the customers and partners who have taken and the SaaS industry to new levels of development, customization and application excellence. The 7 Appy Award categories recognize achievements in innovation leveraging both Software-as-a-Service and Platform-as-a-Service, as well as in furthering the mission of the Foundation.

"The driving force behind's success has always been the innovation developed by our community of customers, partners, and developers. The European Appy Awards highlight the leaders in our community who have demonstrated excellence and innovation in using and developing new SaaS applications with the Platform," said chairman and CEO Marc Benioff.

On May 8th, Benioff and EMEA President Lindsey Armstrong presented awards to each winner in the 7 separate categories to a capacity crowd at London's Barbican Centre.

The 7 categories are: the Salesforce CRM Success Award, the Salesforce Innovation Award, the Customer Innovation Award, the Partner Innovation Award, the SaaS Enterprise Best Practices Award, the SaaS Pioneer Award, and the Power of Us Award.  Winners were chosen by an internal panel of experts based on a combination of usage metrics, technology innovation and business success related to their use of Salesforce applications and the Platform:

Salesforce CRM Success Award: DHL Global Mail

Salesforce Innovation Award: Siemens Enterprise Communications Customer Innovation Award: Allianz Partner Innovation Award: Fairsail

SaaS Enterprise Best Practices Award: DSV and Accenture

SaaS Pioneer Award: ShipServ

The Power of Us Award: TeachFirst Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

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