Receives Wall Street Journal 2008 Technology Innovation Award for the Platform platform enables companies to use cloud computing to build and run business applications

Award honors innovations that break new ground and demonstrate measurable impact

SAN FRANCISCO - October 16, 2008 - [NYSE: CRM], the market and technology leader in Software as a Service (SaaS) and Platform as a Service (PaaS), today announced that it has received a Wall Street Journal 2008 Technology Innovation Award for the Platform. The Platform is specifically designed for building business applications that run in the cloud. The Wall Street Journal Technology Innovation Awards honor companies which have developed innovative solutions that break new ground in their field and demonstrate measurable impact.

"Companies worldwide are using our Platform to run their business in the cloud," said Marc Benioff, chairman and CEO of  "Instead of buying and maintaining cumbersome hardware and software, businesses can use the Platform to build and run their enterprise applications as a service. We're deeply honored to be recognized by Wall Street Journal and its esteemed panel of judges for the industry impact and customer success delivers."

The Wall Street Journal received more than 700 entries for the Innovation Awards. An independent panel of judges selected the top technologies in 16 industry categories including computing systems, energy, medical devices and network security.  In its review, the Wall Street Journal noted's tenure in Software as a Service and remarked that a company can use "to build its own customized business applications that are developed and delivered over the Internet."  Currently, more than 47,000 customers are using the Platform to customize and integrate business solutions as well as to build new applications.

Judges of the Wall Street Journal 2008 Technology Innovation Awards include: Mark Bernstein, Palo Alto Research Center; Larry Bock, Lux Capital; Asheem Chandna, Greylock Partners; Robert Drost, Sun Microsystems; Peter Graf, SAP; Barry H. Jaruzelski, Booz & Co.; Anthony Komaroff, Harvard Medical School; Richard S. Lang, Cleveland Clinic; Pedro Nueno, IESE Business School, Spain; Ray Rothrock, Venrock; Jane Royston, Swiss Federal Institute of Technology; Darlene J.S. Solomon, Agilent Technologies; Kenny Tang, Oxbridge Climate Capital; Peter Terwiesch, ABB; and William Webb, Office of Communications, U.K.

An awards ceremony will be held October 21 at the Sofitel Hotel in Redwood City, California.  For a complete list of winners, visit Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange.  Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at is the largest paid subscription news site on the Web with 10.9 million users each month. In 2008, the Journal was ranked No. 1 in BtoB's Media Power 50 for the ninth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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