Unveils Dreamforce 2008, the Cloud Computing Event of the Year

Executives from industry leaders Dell, Facebook and Google to keynote

Thousands of attendees will participate in more than 300 expert-led sessions

SAN FRANCISCO - October 27, 2008 - (NYSE: CRM), the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced Dreamforce 2008, the cloud computing event of the year. Newly announced guest keynotes include Sheryl Sandberg, Facebook and Dave Girouard, Google. With thousands of attendees, 300 customer speakers, 450 experts and more than 225 partners in the Expo, Dreamforce 2008 sets the agenda for the SaaS and PaaS industry for the coming year. Dreamforce 2008 is's 6th annual user and developer conference and will be held November 2-5, 2008 at the Moscone Convention Center in San Francisco. Live webcasts of keynotes can be found at and are scheduled to begin at 9am on November 3 and 4.

Dreamforce 2008 is focused on generating developer, partner and customer success with Salesforce CRM applications and the platform. Dreamforce 2008 will enable attendees to get the most from their current deployments and explore new offerings across the Salesforce CRM applications including Salesforce CRM knowledge base and Salesforce CRM Ideas. In addition, IT departments and developers can learn how to utilize the Platform to build entirely new applications and deliver them to market quickly and easily via the AppExchange. Attendees will meet with product teams, expert customer and partner users, get hands-on training, and learn best practices and strategies for generating SaaS and PaaS success.

Monday Keynote
Dreamforce 2008 kicks off Monday, November 3rd with exciting demonstrations of the latest SaaS and PaaS innovations from Marc Benioff, chairman and CEO of, will be joined by industry leader Sheryl Sandberg of Facebook and artist Neil Young to showcase where the future of the technology industry is headed.

A Q&A session for press & analysts will be held starting between 1:30 and 2:00 p.m. PT. An audiocast can be accessed at

Tuesday Keynotes
On Tuesday, November 4th, Michael Dell, Chairman and CEO of Dell, and members of his executive team, along with Dave Girouard, president of Enterprise, Google, will join on stage for the morning keynote, while Malcolm Gladwell, author of The Tipping Point and executive director Dr. Larry Brilliant, will deliver talks on innovation and social responsibility in the afternoon. 

3rd Annual Appy Awards
Join Marc Benioff and other industry leaders for the 3rd annual Appy Awards on Tuesday November 4th, as recognizes the customers, partners, and developers who have generated success with Salesforce CRM applications and built and delivered some of the most powerful applications on the platform today. With hundreds of applications currently available on the AppExchange, the competition is sure to be stiff.

Partner Summit
Programmed to inspire and educate partners about achieving success in cloud computing with the platform, the Partner Summit is free for all Dreamforce 2008 partner attendees. The Partner Summit will be happening on Wednesday, November 5th, and will feature specialized tracks for both business and technical audiences to educate partners on how to develop and grow a successful SaaS business. 

Register Now
For more information, or to register, please visit

In addition, has announced the dates for its 2nd annual Dreamforce Europe in London, which will be taking place April 7-9, 2009.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.