Broadmoor Development Corporation Helps Program Participants Return to the Their Homes through's 1% Product Donation Program's 1/1/1 integrated corporate philanthropy model gives enterprise-class technology back to innovative nonprofits

SAN FRANCISCO - November 5, 2008 - The Foundation, the global leader in integrating philanthropy and business, today announced that Broadmoor Development Corporation (BDC), a nonprofit organization dedicated to the redevelopment of Broadmoor, New Orleans, is using donated and discounted licenses of Salesforce CRM, which it received through's 1% Product Donation Program, to improve operations and increase its overall success.  The BDC easily tailored Salesforce CRM to meet its particular needs, and now has a custom case management solution that helps it return program participants to their neighborhoods and homes.

"Before Hurricane Katrina, we were able to manage our community programs manually with paper forms and spreadsheets.  Then suddenly our focus was dramatically changed and we were inundated with people in need of assistance," said Hal Roark, executive director at the Broadmoor Development Corporation.  "'s donation enabled us to quickly develop a solution that supported our growing operations."

Like most nonprofits, the BDC operates with a lean staff and tight budgets.  The organization had no IT staff and little technical expertise to devote to a case management application.  Leveraging the support of a college intern, the BDC had Salesforce CRM customized and running in less than two months.  Now, the BDC has an efficient and easy way to collect and store data, and to match available residences with individuals in need of housing.

"We literally bought our intern a 'Salesforce for Dummies' book and set her free to work.  With no prior Salesforce CRM experience, she was able to configure the solution and teach the rest of us to use it," added Roark.  "Salesforce CRM is now used as our complete case management system and is enabling us to be more efficient and serve more people in less time.  Even better, Salesforce CRM is helping us meet our objectives to return our community to the great place it once was." 

About The Broadmoor Community Corporation
The Broadmoor Development Corporation (BDC) was created after Hurricane Katrina to assist the Broadmoor neighborhood of New Orleans with their recovery.  All 7000 people and 2400 buildings of the neighborhood were drastically affected by the storm.  The BDC is governed by a board of directors and follows all the conventions of community development corporations nationwide.  For information, visit

About the Product Donation Program
The 1% Product Donation Program is a key component of's 1/1/1 Model where 1% Time, 1% Equity, 1% Product are given to nonprofits around the world to help them better serve their social missions.  The 1% Product Donation Program provides qualified nonprofits with unprecedented access to state of the art, enterprise-class technology to fuel innovation in their organizations. Today, more than 4,000 nonprofits are using Salesforce CRM to manage a wide range of organizational needs including managing constituent relationships, fundraising campaigns, volunteers, program delivery, and much more. donates 10 licenses to qualified nonprofits. Additional licenses are offered at an 80 percent discount. For more information on this program, please visit

Developers interested in creating applications for nonprofits can get started for free by joining the Salesforce Developer Network, which provides instant access to software development tools and information on how to develop on the Platform.

About the Foundation
The Foundation is the leader in pioneering, evangelizing and implementing the 1/1/1 Model and using it as a means to improve the lives of people around the world. The 1/1/1 Model harnesses the power of people and technology through 1% Time, 1% Equity, 1% Product, and being "one" with the earth, to build deep relationships with communities around the world and increase the effectiveness of nonprofit organizations in achieving their goals. The Foundation concentrates on the use of technology, specifically as it relates to organizations with youth development programs. It has supported technology projects around the world that help kids in bereft urban and rural areas access technology to create better futures for themselves. The 1/1/1 Model has had a profound effect on and its communities: Since July of 2000, employees have given over 80,000 hours of their time and expertise back to the community. More than 4,000 nonprofits in 56 countries around the world are using donated licenses to run their businesses more efficiently; and numerous organizations are benefiting from technology related grants from the Foundation. For more information on the 1/1/1 Model, please visit For more information on the Foundation, please visit

About Salesforce

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