Powers Starbucks Campaign to Mobilize Americans in National Service's cloud computing technology supports Starbucks "I'm In!" initiative to bring Americans together in pledging one million volunteer hours in response to President Obama's call for national service

Interactive "I'm In!" website implemented by Appirio in less than four weeks using Sites demonstrates the power and flexibility of the platform

SAN FRANCISCO, January 21, 2009 -- [NYSE: CRM], the enterprise cloud computing company, today announced that Starbucks "I'm In!" campaign website is being powered by The "I'm in!" initiative is a campaign designed to make it easy for Americans to participate in the President's call for national service by providing them with a way to pledge their time and find volunteering opportunities via the campaign website. The interactive website was built using Sites, which allows companies to run their Web sites in's cloud. Implemented in less than four weeks by Appirio, the platform allowed Starbucks to integrate 30,000 volunteer opportunities from HandsOn Network, create a Facebook application for the 600,000 plus fans of Starbucks on Facebook, and create an interactive website where millions of potential volunteers can learn about the program, search for opportunities and spread the word through social networks.

"'s cloud computing solutions allowed us to quickly act on our desire to empower our customers to take action and give back to their communities," said Chris Bruzzo, Vice President, Digital Strategy and Content, Starbucks Coffee Company. " Sites allowed us to get the campaign website up and running quickly and have the capacity to scale to the millions of visitors we expect to participate."

Americans have the opportunity to pledge five hours of community service in stores and by visiting, powered by, to find myriad service projects via the HandsOn Network. Starbucks will honor each five hour pledge with a free tall brewed coffee.  The campaign runs from Wednesday, January 21 - Sunday, January 25 with the goal of raising pledges in excess of one million hours from all over the country.

"We share common core values with Starbucks around philanthropy and volunteerism. It's incredibly inspiring to see a customer like Starbucks use our technology to reach out to their communities around the country to make a difference," said Marc Benioff, Chairman and CEO of  "It's a powerful example of the innovation - and now impact - that our customers can have using the power of our cloud computing solutions."

"The scalable infrastructure of Sites and built in connectivity to Facebook allowed us to create an experience that harnesses the collective voice of hundreds of thousands of people who want to give back to their communities," said Narinder Singh, Founder and Head of Technology and Marketing at Appirio. "Because of, we were able to create a set of applications that are user friendly, scalable and easy to manage in less than four weeks."

About Sites Sites allows customers to run their Web sites in's cloud. Sites gives customers the power to publish data and applications to any Web site, extending their reach to new users on intranets, external Web sites, and online communities. Like all services, Sites runs entirely in the cloud without the cost and complexity of traditional software. Sites is now available in developer preview at

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The Foundation is the leader in pioneering, evangelizing and implementing the 1/1/1 Model and using it as a means to improve the lives of people around the world. The 1/1/1 Model harnesses the power of people and technology through 1% Time, 1% Equity, 1% Product, and being "one" with the earth, to build deep relationships with communities around the world and increase the effectiveness of nonprofit organizations in achieving their goals. The Foundation concentrates on the use of technology, specifically as it relates to organizations with youth development programs. It has supported technology projects around the world that help kids in bereft urban and rural areas access technology to create better futures for themselves. The 1/1/1 Model has had a profound effect on and its communities: Since July of 2000, employees have given over 90,000 hours of their time and expertise back to the community. More than 5,000 nonprofits in 56 countries around the world are using donated licenses to run their businesses more efficiently; and numerous organizations are benefiting from technology related grants from the Foundation. For more information on the 1/1/1 Model, please visit For more information on the Foundation, please visit

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