Mojo Interactive Improves Customer Service and Sales with Salesforce CRM

Company increased customer retention by 12% and tradeshow productivity by 10% with the Service Cloud and Sales Cloud.

SAN FRANCISCO - July 14, 2009 - [NYSE: CRM], the enterprise cloud computing company, today announced that Mojo Interactive is using Salesforce CRM to support its growing business. Tapping into the power of the Service Cloud and Sales Cloud, Mojo Interactive has increased customer retention by 12% and tradeshow productivity by 10%.

Mojo Interactive deployed the Service Cloud,’s customer service and support application suite, to ensure that customers have consistent, high-quality interactions on an ongoing basis. In addition, the company also deployed the Ideas functionality to provide an online community for its staff to come together and share ideas about the company. The community provides a virtual suggestion box and forum for employees to make suggestions about the company direction, and to get to know one another even across remote locations.

In addition, Mojo Interactive uses the Sales Cloud to track and manage marketing campaigns, trade show activities, leads, opportunities and contacts from prospect status through contract signing and beyond, so the company has a constant view of its pipeline as well as the ability to measure the success of its marketing efforts. The company also tapped into the AppExchange to extend marketing and sales functionality including Salesforce for Google AdWords. partner Astadia helped deploy the complete Salesforce CRM solution for Mojo Interactive.

“We needed a way to make prospect and customer data available to our staff, which is regularly traveling. It just made sense to look at a Web-based solution and Salesforce CRM stood out as the most flexible offering in the market,” said Sean Reed, Vice President, Development at Mojo Interactive. “In addition to leveraging the marketing, sales and customer support capabilities of Salesforce CRM, we were able to pick and choose additional capabilities from the Force,com AppExchange and use to tailor it all to our exact specifications.”

“We use Salesforce CRM first and foremost because it helps us be more efficient operationally and to increase sales, but we also appreciate the fact that Salesforce CRM makes it easier for us to do our jobs,” added Reed. “With fantastic dashboards and reporting capabilities, Salesforce CRM puts the information we need at our fingertips and gives us greater insight into our overall business, so we can make more strategic decisions.”

Mojo Interactive is one of the 59,300 companies of all sizes, industries and geographies that comprised the customer base as of April 30, 2009. Revenue and subscribers will be recognized as the service is delivered.

About Mojo Interactive
Mojo Interactive is an innovative Orlando, Fla.-based Web company offering a platform of specialized resources and advanced technologies. Among Mojo Interactive’s flagship products is, the exclusive one-click doctor directory on the Internet. With as many as half-a-million unique web site visitors per month, has been named a Hitwise "Top 10 Website" since 2005, received the 2005 WebAward for Best Medical Site and is certified by the Health On the Net Foundation (HON). The company offers a suite of services including lead generation programs, website management and ecommerce tools, marketing customer relationship management system, and other cutting-edge marketing solutions designed specifically for the medical and legal industries.

About Salesforce

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